Week Three Flashcards

0
Q

What are the different types of research questions?

A

Questions of definition or fact
Questions of variable relations
Questions of value
Questions of policy

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1
Q

Describe the approach to communication research

A

1) Identify your research question
2) Formulate your hypothesis
3) Reasoning and experience
4) Design and conduct
5) Analysis and interpretation

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2
Q

Within subject designs?

A

The same group of people experience more than one condition, or multiple variables are assessed within the same group of people

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3
Q

Between subject designs?

A

Different groups of people are exposed to different conditions in the experiment

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4
Q

Qualitative

A

Describes observations

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5
Q

Quantitative

A

Uses numbers or qualities

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6
Q

Significance

A

The probability that your result occurred by chance versus the probability it occurred because your hypothesis is actually predicting something that really exists.

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7
Q

Multilevel modelling

A

A complicated statistical technique that assesses multiple observations/pieces of data at the same time rather than sequentially.

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