Week Four Flashcards
What is the creative front end of innovation?
It focuses on generating new ideas before they become fully-fledged innovations.
What are the two primary innovation triggers?
Technology Push (R&D-driven) and Market Demand Pull (customer need-driven).
What are environmental triggers in innovation?
Factors like regulatory changes, competitive pressures, and market shifts that drive the need for innovation.
What behaviors are key for innovators
Questioning, observing, experimenting, and networking.
What is creativity defined as in the context of innovation?
The application of imagination to create novel and useful ideas.
What are the types of creative thinking?
Fluency (number of ideas), flexibility (diversity of ideas), elaboration (detail), and originality (novelty).
Describe the SCAMPER method.
A creativity technique involving questions like Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse.
What is the Nominal Group Technique?
A method where individuals generate ideas separately before group discussion to avoid groupthink.
What is the difference between “small c” and “big C” creativity?
“Small c” refers to personal or local creativity, while “big C” involves groundbreaking ideas that impact a broader field.
What is a common myth about creativity known as the Eureka Myth?
The belief that ideas come fully formed in a single moment of inspiration, ignoring the preparation and testing required.
What does the Tuckman Model describe?
The stages of group development: forming, storming, norming, and performing.
What are divergent and convergent thinking?
Divergent thinking generates multiple alternatives, while convergent thinking narrows down options to the best solutions.
What is open innovation?
A strategy where organisations collaborate with external partners to share ideas and resources, speeding up innovation and reducing costs.
What is the componential model of creativity?
A model by Teresa Amabile that includes domain-relevant skills, task motivation, and creativity-relevant processes.
How does Ken Robinson define creativity and innovation?
Creativity is applied imagination, and innovation is applied creativity.