Week One Flashcards
What is the difference between Invention and Innovation?
Invention refers to the creation of something new, whereas Innovation is about applying that invention to create value.
Product Innovation
Developing new or improved products
Process Innovation
Enhancing how products are made or services are delivered
Position Innovation
Changes the context in which a product is promoted or used
Paradigm Innovation (Business Model Innovation)
Changes underlying mental models, a totally new way of operating.
Incremental Innovation, and what percentage of Innovation is it?
Improvements to existing products, services and processes. 70%
Radical Innovation and %
Developing transformational innovations, inventing things for markets that don’t exist yet. 10%
Breakthrough innovation & %
New products or services with unique features that provide real benefits to customers. 20%
What are the different parts of the Innovation process?
Ideas, Selection, Implementation, Innovation strategy, People Culture and Organisation
Strategic Management vs Operational Management
Strategic management focuses on the long-term direction and priorities for innovation (deciding what areas and why). In contrast, Operational Management deals with the daily activities that ensure innovation stays on track.
Five Components of Innovation are..
1). The introduction of a good (product) which is new to customers
2). Methods of production, which are new
3). The opening of new markets
4). The use of new sources of supply
5). New forms of competition, which lead to the restructuring of an industry.
Push Innovation
Technology push - happens when innovation is driven by advances in technology or R&D without a direct focus on immediate market demand.
Pull Innovation
Market pull - This type of innovation is driven by specific needs or demands from the market. It starts with a problem or demand that customers have, and the innovation process focuses on creating a solution to meet that need
What are some challenges in managing innovation?
Resistance to change, balancing innovation with operational efficiency, and managing resource constraints.
Why is innovation important for business?
It drives competitive advantage, supports growth, and ensures survival in fast-changing markets