Week 4: Seyranian social identity framing article Flashcards
What is social identity framing?
A strategy of social influence the implicates social identity to promote social change
What is leadership?
A formal/informal role within a group that capacitates an individual’s ability to effectively shape, influence, motivate and represent te group toward the achievement of shared group visions and goals
What is the in-group negotiation process?
the leader influences the followers and vice versa, which is a dynamic process and forms the group identity
What is intergroup communication?
Use this form of communication to form or alter ingroup/outgroup goals, norms, values and behaviors to create a distinctiveness from the outgroup
What is social identity
the part of an individual’s self-concept which derives from their knowledge of their group membership of a social group together with the emotional significance attached to that membership
Prototypicallity is context-sensitive and differs over time. how can individuals or leaders keep influence? (3)
- Reaffirm existing ingroup prototype
- Ostracize in-group deviants
- Demonize the outgroup
Want can leaders do to promote vision as the basis of social identity framework? (5)
- Adress shared group membership issues within the group’s context
- Highlight compatibility of the vision with social identity and values
- Persuade about the viability of the vision
- Delineate practical means of vision attainment
- Help to organize the group to accomplish it
What should leaders do in the ‘unfreezing’ phase of social identity framing (4)
- Render group membership salient
- increase identification with the leader
- Create perceptions of leader prototypicallity
- Underline uncertainty and dissatisfaction with the status quo
What are the 3 phases of social identity framing?
- Unfreezing
- Moving
- Refreezing
What should leaders do in the moving phase of social identity framing? (3)
- Present new visions of social change addressing group problems
- negate components of previous framing of social identity
- Relay new social identity content including norms, values, attitudes and behavior
What should leaders do in freezing phase of social identity framing?
- Positively affirm new framing of social identity content
- Reaffirm vision and tie it to utopian outcomes
- Encourage vision commitment and follower action; use language that emphasizes motion