Week 3 - Type of survey methods

Question 1

What is a survey?

Answer 1

Collection of data from a large group of people using a standardized format.

Question 2

What are the three steps involved in survey design?

Answer 2

1- Choosing the survey method (how to interact with the respondents)
2- Choosing the sampling procedure (how to select respondents)
3- Developing the questionnaire

Question 3

T or F : ranking are good to use in surveys to know the importance for consumers (example rank in order from 1-5 the emotions you feel when eating chocolate).

Answer 3

false, it is not relevant, ratings should be used instead of rankings.

Question 4

What are latent needs?

Answer 4

needs that the consumers have but they are unaware that they have them (example mobile phone).

Question 5

What is a target market?

Answer 5

targeted homogeneous group of consumers that look for similar benefits in a product. I

Question 6

What does this definition refers to : a targeted perceptual position, as seen by the selected group of consumers

Answer 6

Target market

Question 7

What is the core benefit proposition?

Answer 7

is that proposition put forward by a company which talks about the main and the most important benefit that a consumer would derive from consuming that product.

Question 8

What term are we refering to with this definition : Structured questionnaire given to a sample from a population and designed to elicit specific
information from respondents

Answer 8

Survey

Question 9

Why did we perform a consumer research for CropTopQuality packers

Answer 9

to determine wether our concept actually was perceived by the consumers the way we wanted it to be

Question 10

What are the type of survey methods seen in class

Answer 10

1- face to face
2- online
3- telephone
4- mail

Question 11

What is the advantage of the mail survey?

Answer 11

draw attention to the importance of the questionnaire

Question 12

What is the value of face-to-face interview

Answer 12

can be good for seniors because it is not using computers

Question 13

What are the advantages of telephone surveys

Answer 13

computer assisted

can random digit dial the numbers

Question 14

What are the advantages of the online surveys

Answer 14

Easy to distribute questionnaire

Can be distributed to many

Question 15

What are the disadvantages of the online surveys

Answer 15

Low response rates (rewarding and engaging

respondents helps)

Question 16

What is reliability ?

Answer 16

means that it can be reproduced but doesn’t mean it is valid.

Question 17

What is validity ?

Answer 17

a valid result is accurate because you are measuring what you intent to measure and it is usually reliable because you can reproduce it.

Question 18

What are the three factor used to help choose the best survey method

Answer 18

1- context of survey
2- respondent
3- task

Question 19

What are the advantages of self-administered surveys (4)

Answer 19

-Low cost per survey
-Respondents can decide themselves when to complete
survey
-No interviewer bias
-Anonimity

Question 20

What are the disadvantages of self-administered surveys (4)

Answer 20

• No probing when things get interesting
• Response rates low
• Potential response errors
• People are less motivated to participate nowadays

Question 21

What are the three different type of survey design we saw in relation with time

Answer 21

1 - cross sectional
2- longitudinal
3- panel data

Question 22

What are cross-sectional surveys?

Answer 22

the same sample is question at one point in time

Question 23

What are longitudinal survey designs

Answer 23

same questions is asked two or more points in time

Question 24

What are panel data?

Answer 24

same sample same questions is asked two or more points in time

Question 25

What is a composite measure

Answer 25

A composite measure is a combination of two or more individual measures in a single measure that results in a single score. For example measure of self-control and smoking at 15

Question 26

What are the sampling methods seen in class ?

Answer 26

3. 4.

Question 27

What is a sample ?

Answer 27

selection of observation units, drawn from a larger population units

Question 28

What are the advantages of sampling ?

Answer 28

● Allows quick decisions
● More time can be spent
● on acquisition of hard-to-get respondents
● on each interview (person and telephone)
● Easier to exercise quality control
● Easier to manage the whole process

Question 29

What are the things to choose when sampling

Answer 29

1 - target population
2- select the sampling procedure
3- the sampling frame
4- the sampling size

Question 30

How can you identify the target population?

Answer 30

● Implied by research objectives (why?) and research
questions (what?)
● Not only specify who is included, but also who is
excluded
● Specify the unit (individual consumers, households,
etc)?

Question 31

What is probability sampling ?

Answer 31

Each member of the population has a known, non-zero probability to be selected

Question 32

What is non-probability sampling?

Answer 32

Members of the population have unknown selection probabilities, some of which may be zero

Question 33

What are the probability sampling methods seen in class

Answer 33

1- simple random sampling
2- systematic sampling
3- stratified sampling
4- cluster sampling

Question 34

What are the non-probability sampling seen in class ?

Answer 34

1- convenience sampling
2- quota sampling
3- judgmental sampling
4- snowball sampling

Question 35

True of false : probability sampling is the statistic ideal

Answer 35

true but it is not what we see in research

Question 36

What is simple random sampling ?

Answer 36

It is a probability sampling in which everyone in the target group has the probability of being chosen.

Question 37

What is systematic sampling ?

Answer 37

It is a probability sampling in which you select the Nth name from a list of the sampling frame (can be a list of the members of the target population).

Question 38

What is stratified sampling ?

Answer 38

It is a probability sampling in which in the target population you choose 50% men and 50% women for example has your sample.

Question 39

What is cluster sampling ?

Answer 39

It is a probability sampling in which you random the place where you would do the survey for example random schools in a list of schools.

Question 40

What is convenience sampling ?

Answer 40

It is a non-probability sampling procedure in which you send to the people (example friends, family) that are accessible to answer your survey.

Question 41

What is quota sampling ?

Answer 41

It is a non-probability sampling procedure in which you do a convinience sampling (sending to people that are easy access) but with a minimum proportions specified for some groups based often based on demographic, for example 50% men and 50% women.

Question 42

What is judgmental sampling ?

Answer 42

It is a non-probability sampling procedure in which the “expert” will use their judgement to identify the sample. For example wanting to have only foodies in your survey.

Question 43

What is snowball sampling ?

Answer 43

It is a non-probability sampling procedure in which you ask the people of the target population after they answered the survey to send it to people they also identify being part of the target population.

Question 44

What would be the sampling procedure of sending a survey to your friends and family ?

Answer 44

convinience is what is used in reality because it is quick and inexpensive.

Question 45

What would be the best sampling procedure if you want to reach a target population neuro-surgeons that also play instrument

Answer 45

this would be the snow-ball method because it is a really small and specialized population so you ask the people that answered your survey to forward to their network of pediatric neuro-surgeons.