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Product properties and consumer wishes > Week 1 - NPD Why and How > Flashcards

Week 1 - NPD Why and How Flashcards

1
Q

Can you give some reasons for NPD

A

1- Changing consumer needs
2-For competition
3-Changing societal issues (ex perception of food dye)
4-New legislation
5- More knowledgable consumers (education and access to information).
6- Demographical changes (age and immigration).

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2
Q

Complete the following sentence : A ___ approach is essential to be successful in the food market.

A

consumer-oriented

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3
Q

How did consumer evaluate quality in the past?

A

with the intrinsic factors of food.

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4
Q

Nowadays, consumers evaluate the quality based on ___ and __ factors

A

extrinsic

intrinsic

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5
Q

Give examples of intrinsic factors

A
  1. smell, texture, taste
  2. Appearance, shape, size
  3. Nutritional value
  4. Shelf life
  5. Safety
  6. Packaging
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6
Q

Give examples extrinsic factors

A
  1. organic production
  2. Welfare
  3. Fairtrade
  4. Brand
  5. Conveniencee
  6. Customer service
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7
Q

What are extrinsic factors?

A

It is the things you can’T perceive when you go to the shop because they are external. They are not about the product themselve but from the whole.

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8
Q

What are intrinsic factors?

A

Factors that can be perceived when looking at the food, they are inherent to the food.

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9
Q

What are the categories of food products

A 
1- Me too products
2- Repositioned existing products
3- New packaging of existing products
4- Line extensions
5- Reformulated products
6- Other forms of existing products
7-Co innovation
8- Innovative 
9- Creative true new products
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10
Q

What are me-too products?

A

products that are the same but a different brand

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11
Q

What are repositioned existing products?

A

a product that has a repositioned marketing for a property it already had but now the benefit of that property is advertised to consumers (margarine with high vitamin E).

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12
Q

What kind of product would be a the use of MAP for an already existing product

A

New packaging of existing products

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13
Q

Diet coke would be an example of ____ category of new product

A

line extensions

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14
Q

What is the most common type of new product

A

line extensions

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15
Q

What is reformulate products?

A

Existing products that get a new formula without changing the product’s characteristics.

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16
Q

What could be the reasons for reformulating a product

A
  1. reduce the cost
  2. Irregular supply of raw material
  3. Take advantage of the availability of new ingredients
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17
Q

What is “other forms of existing products” new products?

A

It is the change of a product that already exist into another form.
Example, canned soup into dried soups.

18
Q

What is co-innovation?

A

joint effort of two companies to form a new product. Gor example candy bar topped yogourt.

19
Q

What is innovative new products?

A

More rigourous change. These changes in the product must have an added value and solve a problem. An example is the yogourt with a compound to increase satiety.

20
Q

What type of product is this : This type of products is described as one newly brought into existence, i.e. a never-seen-before product, no look-alikes!

A

Creative products

21
Q

What are the 7 consumer profiles seen in class

A 
1-  Health conscious
2- Price conscious
3- Hedonic 
4- Nature and animal loving
5- Variety seeking consumer
6- Environment conscious
7- convenience
22
Q

What do environment-conscious consumers focus on?

A

sustainability

23
Q

What are the characteristics of environment-conscious consumers?

A

1-prefers unprocessed, regionally produced foods (fresh) that are in season, or
2-foods from short production chains,
3-foods from organic farming,
4-focuses on technological efficiency

24
Q

What do nature and animal loving consumers focus on?

A

animal welfare

25
Q

What are the 5 goldenburg’s creativity templates

A
  1. Subtraction
  2. Multiplication
  3. Division
  4. Task unification
  5. Attribute dependency change
26
Q

What are the characteristics of nature and animal-loving consumers

A

1- interesting in methods of production
2- concerned about GMO
3- Focus on ethical efficiency

27
Q

What are the characteristics of health-conscious consumers

A

1- prefers products that are in line with the current health trends.

28
Q

What do health-conscious consumers focus on?

A

health

29
Q

What do convenience consumers focus on?

A

preparation time

30
Q

What are the characteristics of convenience consumers

A 
Characteristics:
●goes for snacks, fast food, take-out meals,
●ready-to-eat meals,
●foods that are easy to prepare,
●restaurant food
31
Q

What do hedonic consumers focus on?

A

taste

32
Q

What are the characteristics of the hedonic consumers?

A

1- prefer exotic specialities
2- Foods with added value, entertainment and pleasant time
3- restaurant food
4- foods with high sensory qualities

33
Q

What do price-conscious consumers focus on?

A

money

34
Q

What are the characteristics of the price-conscious consumers?

A

1- prefers homemade meals

2- ingredients of favourable price and quality

35
Q

What do variety seeking consumers focus on?

A

change

36
Q

What is the subtraction ?

A

removing of an attribute for example dried milk

37
Q

What is the multiplication ?

A

copy of an existing product component and then alter in some way. for example adding a special comparatiment for strawberry puree in yogourt

38
Q

What is the division ?

A

reconfigure of a product. For example a wok meal that the consumer needs to assemble. Division cna be physicial, functional or for preservation.

39
Q

What is the task unification ?

A

Assign a new, additional task to an existing element of a product. For example ketchup bottle that is upside down and can squeeze precisely the ketchup.

40
Q

What is the attribute dependency change ?

A

Change of an attribute of the product dependant on the environment, ex : coorslight cans.

41
Q

The use of creativity templates in food product development is particularly useful to get ____ by the consumer because it provides ___

A

more complex products accepted

something familiar

42
Q

What are the consideration to have a successfull food product

A

●Take the consumeras point of departure
●Cater for many different groups of consumers
●Consider that consumers nowadays use a broad concept of product quality
●Keep up with new technological developments
●Source raw materials from all over the planet
●Produce efficiently and effectively (chain approach)

Product properties and consumer wishes (12 decks)

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