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Product properties and consumer wishes

This class was created by Brainscape user Emmanuelle Poirier. Visit their profile to learn more about the creator.

By: Emmanuelle Poirier
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Decks in this class (12)

week 6- summary paper
What are the four main stages of npd,
What is the three sub stages with...,
Can you place
36  cards
Week 1 - NPD Why and How
Can you give some reasons for npd,
Complete the following sentence a...,
How did consumer evaluate quality...
42  cards
Week 1 - Food quality and Food choices (children and gender)
Name a few differences of women i...,
Name a few differences of men and...,
T or f the gap of food choice reg...
40  cards
Week 1 - Generating and screening new product ideas
What is opportunity identification,
What are the two steps involved i...,
What are the two categories of id...
18  cards
Week 2 - Laddering
What is laddering,
What is the objective of laddering,
What are means end chains
16  cards
Week 2 - Quality function deployment
What is the goal of the quality f...,
What are the 5 general rooms of t...,
Where can you obtain the what
18  cards
Week 3 - Descriptive research design
What are the two type of research...,
What are the advantages of using ...,
What are the types of qualitative...
27  cards
Week 3 - Quantitative Researching customer behavior
What are the two categories of qu...,
What are the various type of non ...,
What are the two type of responde...
21  cards
Week 3 - Type of survey methods
What is a survey,
What are the three steps involved...,
T or f ranking are good to use in...
45  cards
Week 3 - Intro on fundamentals of data analysis
What kind of data would need to b...,
What can you do to identify the e...,
What is weighting data
18  cards
Week 4 - Compositional perceptual mapping
What does cpm stands for,
What is compositional perceptual ...,
What are the three important dime...
12  cards
Week 5 - Exploratory factor analysis and CPM
0  cards

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Product properties and consumer wishes

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