Week 3 - Quantitative Researching customer behavior

Question 1

What are the two categories of quantitative errors?

Answer 1

1. sampling errors

2. non-sampling errors

Question 2

What are the various type of non-sampling errors

Answer 2

1. Problem definition
2. Researcher’s measurement/design
3. Researcher’s administrative
4. Respondent

Question 3

What are the two type of respondent errors?

Answer 3

1. non response

2. response

Question 4

What are surveys used for?

Answer 4

1-Describing market situations or evaluating marketing strategies
2-Analysing target populations or market structures
3-Indentifying meaningful relationships (for example women more inclined using your product.. etc).

Question 5

What are the advantages of surveys?

Answer 5

1. easy to carry out
2. larger sample size so you can generalise to general population
3. you can do factor analysis / statistical analysis to have new factors and relationships from the data

Question 6

What are the disadvantages of surveys?

Answer 6

1. questionnaires need to be accurate
2. No in-depth data
3. Time to get the results difficult to predict
4. Response rate low
5. Can’t know if truthful responses
6. Misinterpretation of data
7. inapropriate data analysis

Question 7

What are the various sampling errors of surveys

Answer 7

1-Natural fluctuations
2- inapropriate sampling
3-

Question 8

T or F : the non-sampling errors can be eliminated

Answer 8

true

Question 9

What is the problem definition error?

Answer 9

When your research problem is not identified correctly leading to inaccurate research questions and so useless research results.

Question 10

What are the 4 types of measurement and design errors?

Answer 10

1. Construct development error
2. Survey instrument error / design of the survey
3. Data analysis error
4. Scale measurement error

Question 11

What are construct development errors?

Answer 11

Error in the survey question. for example a vague question.

Question 12

what are scale errors?

Answer 12

errors on the scale because it either : 
1-lack of precision
2-inapropriate terms
3-scale doesn't represent the question
4-lack of discrimination power of the question

Question 13

What are the various design error you can make ?

Answer 13

1- Leading question like can you rate this delicious coffee
2-Lack of instruction or clarity in the questions
3-improper sequence of questions
4-questionnaire too long

Question 14

What are the Data analysis error that you can make?

Answer 14

1- Innapropriate analysis procedure

2- misinterpretation of the data either because it is an interpretation error or a selective portion error

Question 15

what are selective perception bias

Answer 15

it is when you select a wrong portion of the results and so it gives a partial picture of reality.

Question 16

What is an interpretive biase

Answer 16

it is when you interpret the data in a wrongfully manner.

Question 17

What are the two types of respondent error?

Answer 17

1- non-response error

2-response error

Question 18

What are the kind of response error that you can have

Answer 18

1- Human memory problem
2- socially desirable answers
3- deliberate falsification

Question 19

What can happen in the case of non-response respondent error

Answer 19

1. the final sample is not the planned sample because of the lack of response that is not equally distributed. So not all non-response leads to sampling errors

Question 20

True or F : All non-response leads to sampling errors

Answer 20

false, only if unequal distribution.

Question 21

What is population specification error

Answer 21

Population specification error (also known as population frame crror) is the term used to describe an incorrect definition of the target population of interest to the research question. Correctly defining the target population to be studied is a critical step in research.