Week 23 Flashcards
Conformity
Adjusting one’s attitude and behaviours to match group norms
Necessary to function safely and effectively in society but can have harmful consequences
What are reasons for conformity
Informational influence and normative influence
What is informational influence
believing the judgement of others are correct
What is normative influence
people conform because they don’t want to be deviant and those that don’t conform are often disliked and ridiculed
Private conformity
When a person experiences changes in both overt behaviours and beliefs, this is produced by informational influence
Public conformity
When a person demonstrates superficial change in overt behaviour, this is produced by normative influence
Obedience
Compliant behaviour produced by the commands of authority, and helps with evolution
People are socialized to obey legitimate authority
What factors are obedience based on?
proximity to the authority figure and the victim legitimacy of the authority figure the presence of dissenting allies the use of incremental requests personal responsibility
Compliance
A change in behaviour elicited by a direct request from another individual who is not an authority figure
some take advantage of it through persuasion
What are the six basic psychological principles underlying influence processes
consistency and commitment, reciprocity, social proof, liking, authority, and scarcity
Consistency and commitment
People have a strong desire for our attitudes to be consistent with our behaviour
Every time we comply with a request, it modifies our attitudes and self-concept so we are motivated to act consistently in the future
Once a person makes a commitment, they feel inclined to do it (cognitive dissonance)
Reciprocity
Treating others the way they treat us
Social proof
We feel inclined to follow the lead of others
Liking
The more we like someone, the more inclined we are to comply to their request
Authority
Authority is influential
Scarcity
People are more sensitive to losses than gains, if an item seems rare or less available, we tend to value it more
Foot in door technique
two step technique where the influencer secures agreement with a request but then increases the size of it by revealing hidden costs
works because of commitment as they already committed themselves to the decision
Door in Face technique
when the influencer prefaces the real request with one so large it is likely to be rejected
works because of reciprocity and perceptual contrast
That’s not all technique
two step technique where the influencer makes an initial request and before the person can respond, increases the attractiveness of the request by offering an additional benefit or decreasing its initial size
Works because of reciprocity
Perceptual contrast
People tend to see the second thing as more different from the first than it actually is when we see two things sequentially
Bystander apathy
The effect where the presence of others inhibits helping
What causes bystander apathy?
Modest effect where when others are around, we are less likely to notice the event as other people are distracting
When others are around, we are less likely to interpret an event as an emergency, as other’s behaviour are used to gauge our own actions. If nobody acts, then we mistakenly conclude that no one else interprets the event as an emergency
When others are around we exhibit diffusion of responsibility
Pluralistic ignorance
False impression of what most people are thinking or feeling, or how they are responding
Occurs when people mistakenly think their own thoughts, feelings, or behaviours are different from others
Diffusion of responsibility
The belief that other people will or should take responsibility for helping someone in need