Week 10: Big data and digital in a post-truth world Flashcards

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1
Q

What are the 3 Vs of big data?

A

Volume of information
Velocity of speed at which it is created and collected
Variety of scope of the data points being covered

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2
Q

What are the two types of big data?

A

Structured data
Unstructured data

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3
Q

What type of big data is this: Information already managed by the organisation in databases and spreadsheets. Frquently numerical

A

Structured

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4
Q

What type of big data is this: Information organised and which does not fall into a predetermined model or format, includes information from social media sources which helps institutions gather information on customer needs.

A

Unstructured data

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5
Q

Name some sources of big data

A

google search index, data based of FB user profiles, amazons product list, tweets that are sent, data on consumer shopping habits, monitoring health data on personalised wearable devices, streamlined media screending, weather station houlry observations

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6
Q

What are 5 principles for big data ethics:

A
  1. Private customer data and identify should remain private.
  2. Shared private information should be treated confidentiality
  3. Cusomters should have a transperant view of how our data is being used or sold.
  4. Should not interfere with human will
  5. Should not institutionalise unfair biases like racism or sexism.
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7
Q

What is big data?

A

Larger, more complec data sets, especially from new data sources. So voluminous that traditional data procesing software just manage them

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8
Q

What are the following types of information:
Consumer data from marketing
Health data from medical records
Self-monitored data from health apps/programs, data from websites on user behaviour

A

Big data

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9
Q

What are some benefits of big data?

A

Helps provide better products
Improves customer experience
Provides better deals to customers
Makes lives easier and better
More effieient transport
Measure media and entertainment performance
Assists with developmetn of environmental protection measures

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10
Q

How many data protection principles are encompassed by the general data protection regulation?

A

7

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11
Q

What are some tups for big data ethics

A

Be tranperant, aggregate data, ensure compliance with GDPR principles, network with compnaies that have similar goals, secure your big data network

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12
Q

How can AI support the future of health?

A

reduce amount of paperwork time, accuracy and efficiency, intepreting results faster, treat patients at home

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13
Q

What is the following? The science and engineering of making intelligent machines, especially intelligent computer programs…related to the simliar task of using computers to understand human intelligence

A

AI

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