Week 1 Flashcards
Social comparison types
temporal comparison
social comparison
reference groups
relative deprivation
temporal comparison
we consider the way we are now in relation to how we were in the past
social comparison
evaluate ourselves in relation to others
reference groups
categories of people to which people compare themselves
relative deprivation
the belief that, in comparison to a reference group, one is getting less than is deserved
reciprocity
tendency to respond to others as they have acted towards you
social facilitation
mere presence of other people can improve performance
social interference
presence of other people hurts performance
social loafing
exerting less effort when performing a group task than when performing the same task alone
social identity
the beliefs we hold about the groups to which we belong
social perception
process through which people interpret information about others, draw inferences about them and develop mental representations of them
schemas
influence what we pay attention to and what we ignore (pay more attention to characteristics consistent with schema and ignore those inconsistent)
influence what we remember about people
affect our judgement about other people’s behaviour
self-fulfilling prophecy
our expectations about another person causes us to act in ways that lead the person to behave as we expected
Attribution
explaining the causes of people’s behaviour, including our own
Kelley’s sources of attribution
consensus
consistency
distinctiveness
people are most likely to make internal attributions about an ‘actor’ ‘s behaviour when there is
low consensus, high consistency, low distinctiveness
fundamental attribution error
bias towards over attributing the behaviour of others to internal causes
ultimate attribution error
when out group does something positive we attribute to external factors and negative we attribute to internal
when in group, we do opposite
actor-observer effect
tendency to attribute other people’s behaviour to internal causes while attributing own negative behaviour to external causes
self serving bias
tendency to attribute our successes to internal characteristics while blaming our failures on external causes
success in changing attitude depends on
person communicating the message
content of the message
audience receiving it
elaboration likelihood model
attitude change can be via central or peripheral route
central route
carefully processing and evaluating the content of a message
high elaboration
peripheral route
low elaboration, or processing, of the message and relying on persuasion cues like attractiveness of advertiser
Cognitive dissonance theory
attitude change is driven by efforts to reduce tensions caused by inconsistencies between attitudes and behaviours