Week 1 (1)

Question 1

What is the motivational theory of prejudice?

Answer 1

For some groups people may enhance perceived group safety. Common among people with authoritarian traits.

Question 2

What is authoritarianism?

Answer 2

Those who

1. Accept traditional views
2. Follow orders unquestionably
3. Act aggressively towards outgroups

Question 3

What are the cognitive and learning theories of prejudice?

Answer 3

• Too many people/ info thus we cannot attention to all or remember all information singularly thus we group information and things in order to remember/understand.
• Through conflict observation and natural fear of strangers.

Question 4

Theories of prejudice?

Answer 4

• Motivational
• Cognitive
• Learning

Question 5

What is prejudice?

Answer 5

An attitude about an entire group of people

Question 6

What is a stereotype?

Answer 6

A belief that all members of a group share the same characteristics.
Thus it is essentially a schema about an entire group.

Question 7

What is cognitive dissonance?

Answer 7

Theorised by Festinger in 1950 it states that:

Humans have an inner drive to have all beliefs in harmony. When this does not occur we strive to change attitudes to reduce internal tension.

Question 8

What is self perception theory?

Answer 8

When we are unsure of our own beliefs we look to our behaviour to infer personal beliefs and attitudes.

Question 9

Explain the peripheral route of ELM? (Elaboration likelihood model)

Answer 9

Devote little to message and more to cues of the person or environment giving the message such as:

• Attractiveness
• Confidence