Web Analytics

Question 1

Funnel of conversion

Answer 1

See session 15 notes (MEMORIZE GRAPH)

Question 2

Web analytics

Answer 2

The measurement and analysis of data to inform an understanding of user behaviour across web pages

eg:
how many users visit
how long they stay
how many pages they visit
which pages they visit
whether they arrive by following a link or not

Question 3

Web “hits”

Answer 3

Queries made on the server

eg: clicking a link on a page, downloading a pdf from the page

Question 4

Web “session”

Answer 4

Refers to a period of time during which a user interacts with the website. It starts when a user first visits the site and ends when they leave or remain inactive for a certain duration

Question 5

Conversions

Answer 5

A completed activity, online or offline, that is important to the success of your business. Two types - macro conversion or micro conversion

Question 6

Macro conversion

Answer 6

Typically a completed purchase transaction

Question 7

Micro conversion

Answer 7

A completed activity, such as an email signup that indicates that the user is moving towards a macro conversion

Question 8

Stickiness / Duration of visit

Answer 8

Average length of stay on a site - longer times = greater chance of conversion

Question 9

Function of e-commerce reports

Answer 9

Allow you to analyze purchase activity on your
site or app. You can see product and transaction information, average order value, ecommerce conversion rate, time to purchase, and other data

Question 10

4 types of e-commerce reports

Answer 10

Acquisition
Engagement
Monetization
Retention

Question 11

4 types of e-commerce goals

Answer 11

Destination
Duration
Pages per session
Event (action defined as an event is triggered, eg: conversion, social recommendation)