Search Engine Optimization (SEO)

Question 1

Search engine optimization (SEO)

Answer 1

The process of improving the performance and experience of a website so it can gain better visibility in search engines

Question 2

Organic vs paid

Answer 2

65% of users click on organic google results
19% click on a google ad

Question 3

Website attributes for higher SERP (search engine results page)

Answer 3

Keyword Research
Content
UX
On-page SEO
Link building
Technical SEO
Mobile SEO

Question 4

Keyword research (SEO)

Answer 4

Branded KWs, unbranded KWs, long tail KWs

Question 5

Content (SEO)

Answer 5

Understand the intent and create content to satisfy it
List the type of content per intent (eg: newsletter for the intent of signups)

Question 6

UX (SEO)

Answer 6

CTA buttons
Walls of text
Bullets, numbered lists

Question 7

On-page SEO (SEO)

Answer 7

Optimizing title tags, meta descriptions, headings, page url, images, and adding links from other pages on your site

Question 8

Link Building (SEO)

Answer 8

Build links from associations, suppliers, and connected business
Submit your site to quality directories
Use backlinks (a website giving a link “back” to your website, as a vote of confidence)

Question 9

PageRank (PR)

Answer 9

An algorithm used by google search to rank pages by counting the number and quality of links to a page to determine a rough estimate of how important the website is

Question 10

Technical SEO (SEO)

Answer 10

Setting up google search console
Optimizing site speeds
Setting up HTTPS

Question 11

4 ways of measuring SEO success

Answer 11

Organic traffic
Engagement (average duration)
Bounce rate
Conversion rate