Building an E-commerce Presence: Websites, Mobile Sites, and App (II)

Question 1

Types of m-commerce platforms

Answer 1

Native app
Mobile web app
Mobile website
Hybrid app (runs inside a native container)

Question 2

Mobile website

Answer 2

A version of a regular desktop website that is scaled down in content and navigation

Question 3

Mobile web app

Answer 3

An application built to run on the mobile web browser built into a smartphone or tablet computer

Question 4

Hybrid app

Answer 4

An app that has many of the features of both a native app and a mobile web app

Question 5

Native app

Answer 5

Application designed specifically to operate using the mobile device’s hardware and OS

Question 6

4 unique features that must be taken into account when designing a mobile presence

Answer 6

Hardware - mobile hardware is smaller, more resource restraints
Connectivity - mobile connection speeds are slower than on desktops
Displays - mobile displays are smaller and require simplification
Interface - touch-screens allow for different interactions for navigation

Question 7

4 mobile presence design considerations

Answer 7

Platform constraints - graphics, file sizes
Mobile first design - desktop website design after mobile design
Responsive web design (RWD)
Adaptive web design (AWD)

Question 8

Responsive web design (RWD)

Answer 8

Tools and design principles that automatically adjust the layout of a website depending on the screen resolution of the device on which it is being viewed

Question 9

Adaptive web design (AWD)

Answer 9

A server-side technique that detects the attributes of the device making the request and, using predefined templates
based on device screen size along with CSS and JavaScript, loads a version of the site that is optimized for the device

Question 10

3 step systems analysis for planning and building a mobile presence

Answer 10

1. Business objective
2. System functionality
3. Information requirements

eg: Driving sales -> Digital catalog & product database -> product descriptions, photos, SKUs, inventory

Question 11

M-commerce platforms for a mobile presence (benefits considerations) after planning

Answer 11

Mobile websites and mobile web apps are less expensive

Native apps are optimized to device hardware, available offline