User Experience (UX) Testing Technologies & Methods Flashcards
User experience (UX)
Encompasses all aspects of the end-user’s interaction with the company, its services, and its products
Usability
Usability is a quality attribute that assesses how easy user interfaces are to use. The word “usability” also refers to methods for improving ease-of-use during the design process.
5 quality components of usability
Learnability
Efficiency
Memorability
Errors
Satisfaction
Learnability (usability)
How easy is it for users to complete tasks the first time they encounter the design
Efficiency (usability)
How quickly users can perform a task after learning the design
Memorability (usability)
How easily can users reestablish proficiency when they return to a design after a period of absence?
Errors (usability)
How many errors can a user make, how severe are the errors, and how easy it is for users to recover from them
Satisfaction (usability)
How pleasant is it to use the design
3 dimensional framework for testing usability (AB/QQ/C)
1- Attitudinal vs Behavioural
2- Qualitative vs Quantitative
3- Context of use
Attitudinal vs Behavioural site testing
Behavioural: how they behave on the site. Can be eyetracking, clickstream analysis, A/B testing
Attitudinal: how they feel about the site, what people say. Can be focus groups, interviews, email surveys
Qualitative vs Quantitative
Qualitative can be focus groups, interviews
Quantitative can be email surveys, clickstream data, A/B testing
Context of use
Has to do with how & whether participants in the study are using the product or service in question. Can be either:
1. Natural or near-natural use of the product
2. Scripted use of the product (focusing on specific aspects of product usage)
3. No usage of product during a study
4. Hybrid (combination of any above)
Triangulation
Diversifying user research methods ensures more reliable, valid results by considering multiple ways of collecting and interpreting data
eg: use multiple methods to analyze the same activity (quantitative, qualitative, expert review)
Empathy Mapping
Creating a visual representation or framework that helps businesses understand their customers’ experiences, emotions, and perspective:
1) create a shared understanding,
2) aid in decision making
eg: what users says vs does, what users think vs feels
Customer Journey Mapping
A visualization of the process that a person goes through in order to accomplish a goal tied to a specific business or product. It’s used for understanding and addressing customer needs and pain points
eg: steps in a user switching mobile carrier, what are the steps, what challenges do users come across at each step, etc
