Vogue - Media Language Flashcards
What is Vogue?
A historical, mainstream magazine
When was the set edition of Vogue released?
July 1965
Who is the star on the front cover of Vogue?
Sophia Loren
What is a periodical publication?
A publication issued at regular intervals
How often is Vogue published?
Once a month
What ideologies are most prevalent in Vogue?
Consumerism, capitalism, materialism
What does a magazine cover need to include?
Indicate who the magazine is intended for, drawing the attention of the target audience.
Indicate the type of magazine it is (the relevant genre or sub-genre should be clearly signalled to the reader).
Help the magazine stand out from its competitors by conveying a clear sense of brand identity.
Persuade potential readers to buy the magazine by creating audience interest and appeal.
Why is it important that the front cover of magazines look appealing to their target audience?
To ensure they sell on the news stand
What is a repeat purchase?
When someone buys the same brand or product that they have done previously
What is a house style?
The distinctive ‘look’, aesthetic or visual style of the magazine, which helps to convey a sense of its brand identity
What is an editorial philosophy?
The philosophy is what ensures that a publication feels whole and complete when consumed by readers
How does the inclusion of the ‘Money’ article in Vogue suggest the 1960s is an era of change and why might women’s expectations be changing at this time?
As a result of post war-prosperity and consumer boom, women grew a desire to become more financially independent, as a result of the growing women’s rights movements, as it was no longer illegal to work after marriage
Who wrote the Money article and why might this provide a role model for the reader and represent Vogue as quite progressive in its editorial philosophy?
Sheila Black - Female financial advisor from the Financial Times. She is working in a male dominated profession, which reflects the progressive views of Vogue.
What are the connotations of the font styles used?
The font styles convey a sophisticated aesthetic, using a vintage yet classy typeface. This conforms to the house style of the magazine and emphasises the aristocratic culture of the institution.
What type of typography is used?
A serif font is used and is in fact Times New Roman, which have short decorative lines, called serifs, added to the letters. The style projects a traditional look.
