Tide audiences

Question 1

According to Gerbner’s theory, what effect does the repetition of key messages in adverts have on audiences?

Answer 1

It causes audiences to increasingly align their own ideologies with the messages.

Question 2

What are some of the key messages that the Tide advert aims to cultivate?

Answer 2

Tide is the brand leader, nothing else washes to the same standard, it’s a desirable product for its female audience, and its “miracle suds” are an innovation for the domestic washing market.

Question 3

What does the indirect mode of address by the woman in the Tide advert’s main image connote?

Answer 3

It connotes that her relationship with the product is of prime importance.

Question 4

How does the Tide advert use direct mode of address to engage its audience?

Answer 4

Through images in the top right and bottom left-hand corners, linking to the imperative “Remember!” and the use of personal pronouns like “your wash” and “you can buy.”

Question 5

Despite changes in women’s roles during the War, what continued to be the target audience for domestic products in the 1950s?

Answer 5

Women

Question 6

Who were the likely target audience for domestic products like Tide in the 1950s?

Answer 6

Increasingly affluent lower-middle-class women.

Question 7

How does the Tide advert construct its audience demographic?

Answer 7

By using women with whom the audience might personally identify, likely newly married with young families.

Question 8

What role does Good Housekeeping Magazine play in the Tide advert?

Answer 8

It acts as an Opinion Leader, reinforcing the assertion that Tide is the market-leading product.

Question 9

What is the preferred reading of the Tide advert’s reassuring lexical fields according to Stuart Hall?

Answer 9

That Tide provides solutions to the audience’s domestic chores needs, despite being a “new” product.