The Mirror Audiences Flashcards
What is the primary target audience of the Daily Mirror?
Predominantly C2DE, over 35, and working-class Labour supporters.
How does the Daily Mirror attract its target audience on the front page?
By using emotive language, engaging headlines, and dramatic images that reflect the newspaper’s left-wing stance.
How does the Daily Mirror use its editorial section to engage with its audience?
The editorial section, “The Voice of the Mirror,” provides opinion-led pieces that reinforce the newspaper’s left-wing stance and resonate with its readers.
What role do direct quotations from ordinary people play in the Daily Mirror’s articles?
They personalize stories, making them more relatable and emotionally engaging for the readers.
How does the Daily Mirror’s digital platform enhance audience interaction?
By allowing readers to comment on stories, share their opinions, and engage with content in real-time (prosumerism)
How does the Daily Mirror’s representation of political stories reflect its audience’s beliefs?
By aligning with the left-wing, working-class readership’s views and reinforcing their distrust of the Conservative government
What is the impact of the Daily Mirror’s use of colloquial language on its audience?
It makes the newspaper more relatable and engaging for its target readership.
What is Gerbners Cultivation Theory?
the idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them (i.e. cultivating particular views and opinions)
the idea that cultivation reinforces mainstream values (dominant ideologies).
How can Gerbner’s Cultivation Theory be applied to The Mirror?
Audiences who already have a left wing perspective will have their ideology heightened
What is the role of the Daily Mirror’s letters page in audience engagement?
It allows readers to express their views and feel part of the newspaper’s community.
Outline Shirkys end of audience theory
- the idea that the Internet and digital technologies have had a profound effect on the relations between media and individuals
- the idea that the conceptualisation of audience members as passive consumers of mass media content is no longer tenable in the age of the Internet, as media consumers have now become producers who ‘speak back to’ the media in various ways, as well as
creating and sharing content with one another.
How can Shirkys end of audience theory be applied to The Mirror?
Audiences can write into The Mirror mirror to sell their news stories and opinions. They can also ‘speak back’ through social media sites such as X and Facebook
How does the Daily Mirror’s use of personal pronouns in its articles engage the audience?
It creates a sense of solidarity and inclusion, making readers feel part of the newspaper’s community.
