The Mirror Industry Flashcards
When was the Daily Mirror first published?
The Daily Mirror was first published in 1903.
What was the original target audience of the Daily Mirror?
The original target audience was women, to act as a mirror on feminine life.
Who owns the Daily Mirror?
Reach PLC
What is the political stance of the Daily Mirror?
The Daily Mirror adopts a traditional left-wing political stance.
How has the Daily Mirror responded to the decline in print sales?
The Daily Mirror responded by launching ‘Mirror Online’ and establishing a presence on social media sites.
What is the average daily sales figure for the Daily Mirror in February 2022?
The average daily sales were 329,485.
What regulatory body oversees the Daily Mirror?
The Independent Press Standards Organisation (IPSO)
What is the slogan of the Daily Mirror?
The slogan is “The Heart of Britain.”
How does the Daily Mirror’s digital platform enhance audience engagement?
By allowing readers to interact with the newspaper, post comments, and engage with content in real-time.
How does the Daily Mirror make money online?
Through advertisements
What is the significance of Reach plc’s diverse pattern of ownership?
It allows for more varied and adventurous media products.
How does the Daily Mirror’s website reinforce its brand?
By breaking down key stories into ‘bitesize’ chunks and offering opinion pieces that align with its left-wing agenda.
What is the subscription cost for the tablet edition of the Daily Mirror?
£6.99, with an introductory offer of two free months.
What is the impact of digital technologies on the concept of audience members?
Digital technologies have enabled the rise of the prosumer, who can create and interact with content.
