Black Panther - Industry COPY

Question 1

Who directed Black Panther?

Answer 1

Ryan Coogler

Question 2

In which year was Black Panther released?

Answer 2

2018

Question 3

What is the name of the fictional African kingdom in Black Panther?

Answer 3

Wakanda

Question 4

When did Black Panther first appear in comic books?

Answer 4

July 1966 (Fantastic Four #62)

Question 5

Which conglomerate produced Black Panther?

Answer 5

Marvel Studios

Question 6

How much did Black Panther gross worldwide?

Answer 6

$1.34B

Question 7

What # drew attention to the lack of diversity in Oscar nominations in 2016?

Answer 7

oscarssowhite

Question 8

Which car company collaborated with Black Panther for a special commercial?

Answer 8

Lexus

Question 9

During which major sports event was a Black Panther commercial shown?

Answer 9

The Superbowl

Question 10

What was the BBFC rating for Black Panther in the UK?

Answer 10

12a

Question 11

How many times was the Black Panther teaser trailer viewed within 24 hours of its release?

Answer 11

89 million times

Question 12

What is an example of a synergy used in the marketing of Black Panther?

Answer 12

Collaborations with Hasbro toys, Lexus cars, and Interscope records

Question 13

What is a subsidiary?

Answer 13

A company owned by a larger company

Question 14

Which subsidiary created Black Panther?

Answer 14

Marvel

Question 15

How many Oscars did Black Panther win and what for?

Answer 15

3 Oscars for Production, Costume and Sound Design

Question 16

Which artist created the Black Panther sound track?

Answer 16

Kendrick Lamar

Question 17

What was the budget for Black Panther?

Answer 17

$200 million

Question 18

What is vertical integration?

Answer 18

Vertically integrated companies own all or most of the chain of
production and distribution for the product. For example, a film
company that also owns a chain of multiplex cinemas to exhibit
the film and merchandise outlets.

Question 19

What is horizontal integration?

Answer 19

Where a media conglomerate is made up of different
companies that produce and sell similar products, often as a
result of mergers. For example a company with interests in film,
TV, magazines newspaper.

Question 20

Why did Disneys deal with Netflix become problematic in 2019?

Answer 20

Disney launched a new streaming service, Disney +, meaning Netflix then served as competition.

Question 21

What is a prosumer

Answer 21

A consumer who becomes involved in designing and creating fan art from existing properties.

Question 22

What is a 360 degree marketing campaign?

Answer 22

The idea that Black Panther was everywhere you looked - omnipresent.

Question 23

What % of women bought tickets to the New York fashion week Welcome to Wakanda catwalk?

Answer 23

44%

Question 24

What is circulation?

Answer 24

The number of copies, formats and units of a product distributed globally.