Vogue Industry Flashcards
When was the set edition of Vogue released?
July 1965
Which conglomerate owns Vogue?
Conde Nast
Who is Vogues target audience?
Aspirational women
How does Vogue make money?
Through advertising and through sales.
What sort of relationship does Vogue have with its advertisers?
Symbiotic relationship - it is mutually beneficial
Outline Curran and Seaton’s Power and Media Industry theory
- the idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power.
- the idea that media concentration generally limits or inhibits variety, creativity and quality.
- the idea that more socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions.
What is a monopoly?
A situation in which one company is able to establish total control or dominance within a particular market or industry.
What is an oligopoly
A situation in which a small number of powerful companies are able to establish control or dominance within a particular market or industry.
Define horizontal integration
When different companies that produce and sell similar products join together. This facilitates the production and distribution of media products.
What are some advantages of horizontal integration
- By acquiring competitors, a company can expand its customer base and strengthen its position in the market.
- Merging with or acquiring rivals decreases competition, allowing the company to have more pricing power and market influence.
- A company can expand its product offerings, benefiting from synergies and catering to a broader customer base.
What are some disadvantages of horizontal integration
- Governments may impose antitrust regulations to prevent monopolies and protect consumer interests, potentially blocking or restricting mergers.
- Merging with or acquiring another company requires significant capital investment, which may strain financial resources.
- Combining two businesses can lead to cultural clashes, operational inefficiencies, and difficulties in aligning management structures.
Who is Conde Nast’s parent company?
Advanced Publications
What is Conde Nast’s main goal in the women’s fashion magazine market?
- Condé Nast’s main goal in the women’s fashion magazine market is to maintain and expand its influence as a leading publisher of high-end, trendsetting fashion content.
- It is driven by the logic of profit and power.
How is a consumerist ideology evident in the set text of Vogue?
Conde Nasts main aim is to make profit. Therefore, over half of Vogue is taken up by advertisements. Vogue readers often embrace the advertisements and can enjoy them, as Vogue is seen as an opinion leader, giving audiences ideas about what they should buy, upcoming fashion trends, etc.
Advertisements such as the Imperial Leather advertisement and the Revlon advertorial suggest that Vogue magazine was primarily profit-driven.
To what extent is Vogue inhibited by variety, creativity and quality?
Vogue covers a broad spectrum of fashion, beauty, culture, and lifestyle, appealing to a diverse audience. Its global editions (e.g., Vogue Paris, Vogue India) cater to regional tastes, ensuring inclusivity.
Outline Hesmondhalghs Cultural Industry theory
- the idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (e.g. through the use of stars, genres, and serials).
- the idea that the largest companies or conglomerates now operate across a number of different cultural industries.
- the idea that the radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries.
How often is Vogue published?
Monthly
How much did the set edition of Vogue cost?
3 shillings
How does Vogue relate to Hesmondhalgh’s Cultural Industry theory?
Through its use of star power (Sophia Loren), conglomerate ownership, horizontal integration and formatting
What is a conglomerate
A large organization that has interests spanning across a number of different businesses or industries
What is vertical integration
A process whereby one company acquires another involved at a different level of the industry. An example would be a magazine publisher that owns a printing company.
Why was having access to high-quality printing important for Condé Nast and Vogue?
- Access to high-quality printing was crucial for Condé Nast and Vogue because it allowed them to create a luxury, visually striking magazine that appealed to their high-end audience.
- Fashion relies heavily on visual impact, and premium printing ensured that images were sharp, colours were vibrant, and layouts were elegant.
- This reinforced Vogue’s reputation as the authoritative voice in fashion, attracting both elite readers and high-paying advertisers.
- Superior printing also helped Vogue stand out from competitors, maintaining its exclusive, aspirational brand identity.
Why is Condé Nast an example of a powerful media conglomerate?
- Condé Nast is a powerful media conglomerate because it owns and controls a wide range of influential magazines like Vogue, GQ, Vanity Fair, and The New Yorker, reaching diverse audiences worldwide.
- As a vertically integrated company, it manages content production, distribution, and advertising, maximizing profits while maintaining creative control.
- Its global presence, with multiple international editions and digital platforms, allows it to dominate the fashion, lifestyle, and culture industries.
- Additionally, Condé Nast adapts to new media trends, expanding into video, social media, and e-commerce, reinforcing its influence in the digital age.
