The Bridge industry Flashcards
What has significantly impacted the television industry in a global context?
The global distribution of television products.
What is Nordic Noir?
A genre of crime dramas that has gained global popularity regardless of the language barrier.
Which channel has been at the forefront of establishing Non-English-Language programmes?
BBC Four.
What does the BBC Four Service Licence state regarding its primary role?
To reflect a range of UK and international arts, music and culture.
What is part of BBC Four’s remit according to its Service Licence?
To offer international and foreign language feature films and a range of foreign language dramas and documentaries.
Which two broadcasters originally broadcast The Bridge?
SVT in Sweden and DR in Denmark.
Who was the main distributor of The Bridge?
ZDF Enterprises.
How many countries was The Bridge distributed to?
Over 150 countries worldwide.
What marketing strategies were used for The Bridge?
- Posters
- Trailers
- Website
What does the BBC Four branding convey?
Recognition of quality.
What character is highlighted as the troubled anti-hero in The Bridge?
Saga.
What iconic image is associated with The Bridge?
The Oresund Bridge.
What was the Radio Times’ promotional tagline for The Bridge?
‘Hot Scandinavian dramas for cold winter nights.’
Name two international remakes of The Bridge.
- The Tunnel (Anglo/French production)
- The Bridge (US version set on the US Mexican border)
What is a benefit of international co-productions in television?
Economic responsibility can be shared, leading to a bigger production budget.
What requirements often come with funding for television productions?
- Filming in a particular location
- Employing crew from a particular country
- Collaboration with other international companies
Which two companies co-produced The Bridge?
- Filmlance International
- Nimbus Film
What funding did the third season of The Bridge receive?
- Copenhagen Film Fund
- €1 million grant from Creative Europe MEDIA
What does Hesmondhalgh’s theory suggest about the strategies used by the BBC?
Vertical integration and formatting cultural products to minimize risk and maximize audiences.
How does formatting cultural products help minimize risk?
By allowing audiences to anticipate what to expect from new products.
What branding strategy did BBC Four use for Nordic Noir?
Grouping together programmes under a new brand.
What typical elements does The Bridge contain as a crime drama?
Enigmatic narratives and complex, challenging characters.
What was used in marketing materials to engage audiences for The Bridge?
Recognizable characters, setting, and iconic opening soundtrack.
