Using the marketing mix Flashcards
1
Q
What are the 7 p’s
A
place price product promotion people process physical
2
Q
what is meant by people?
A
the people who make contact with customers in delivering the product
3
Q
what is meant by process?
A
the systems and processes that deliver a product to a customer
4
Q
what is meant by physical?
A
the elements of the physical environment the customer experiences.
5
Q
Why is it important for all the P’s to work together?
A
domino theory, all of the P’s complement each other. e.g price may be good but product may be poor quality.
