Strategic Clock Flashcards
1
Q
What does bowman strategic clock explore
A
A model that explores the options for strategic positioning e.g how a product should be positioned to give it the most competitive position in the market
2
Q
Purpose of bowmans clock
A
Illustrate that a business will have a variety if options of how to position a product based on two dimensions - price and perceived value
3
Q
Give all 8 positions on bowmans clock
A
Low price low added value Low price Hybrid Differentiation Focused differentiation Risky high margins Monopoly pricing Loss of market share
