Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Angličtina > Unit8 > Flashcards

Unit8 Flashcards

1
Q

arrest

A

verb - to stop a process or a development

Usage: So far the treatment has done very little to arrest the spread of the disease.

ZASTAVIT

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

banner ad

A

noun [C] - an advertisement placed on a website

Usage: The internet has become a popular medium of advertising and more and more companies are using banner ads to attract people’s attention.

REKLAMNÍ BANER/ REKLAMA NA WEBU

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

billboard

A

noun [C] - a large board on the outside of a building or at the side of the road, used for displaying advertisements

Usage: The biggest advantage of billboard advertising is that a large number of people see it.

REKLAMNÍ POUTAČ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

calorie

A

noun [C] - a unit for measuring how much energy food will produce

Usage: Shift workers often have poor diets, frequently eating food which is high in fat and calories.

KALORIE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

campaign

A

noun [C] - a series of planned activities with a particular commercial aim

Usage: We are going to launch a new advertising campaign.

KAMPAŇ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

charity

A

noun [C] - an organisation for helping people in need

Usage: The company is going to give a large donation to a charity organisation.

CHARITA/ DOBROČINNOST

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

commercial

A

noun [C] - an advertisement on the radio or on television

Usage: The television commercial is one of the most effective methods of advertising.

REKLAMA V ROZHLASE/TELEVIZI

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

consumer magazine

A

noun [C] - a magazine which is bought by members of the public which contains advertisements as well as articles

Usage: We will place some display ads in consumer magazines.

ČASOPIS PRO SPOTŘEBITELE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

convenience

A

noun [U] - the quality of being useful, easy or suitable for somebody

Usage: The company frequently conducts meetings using video-conferencing because of its convenience and its affordability.

VÝHODA

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

copy

A

noun [C] - the written text which appears in a printed advertisement

Usage: I’ve sent a copy of the minutes of the meeting to all the staff.

VÝTISK

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

coupon

A

noun [C] - a small piece of printed paper which you can exchange for sth or that gives you the right to buy sth at a cheaper price that normal

Usage: The shop gave me a discount coupon that I can use for my next purchase.

KUPÓN/ POUKAZ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

customer base

A

noun [C] - the group and type of people that are a specific company’s customers

Usage: The purpose of the marketing campaign is to increase our customer base.

ZÁKAZNICKÁ ZÁKLADNA

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

deadline

A

noun [C] - time and date by which sth must be achieved or completed

Usage: I have to work late because I have a deadline to meet.

UZÁVĚRKA/KONEČNÝ TERMÍN

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

delivery

A

noun [C] - the act of taking goods to the people that have ordered them

Usage: The company has promised us that the delivery will arrive on Friday.

DODÁNÍ/DORUČENÍ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

direct mail

A

noun [U] - a method of selling by sending information about goods and services straight to possible customers

Usage: Many companies use direct mail methods of advertising because it reaches a wide audience and it’s cheap.

INFORMACE PŘÍMO K ZÁKAZNÍKOVI

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

discount

A

noun [C] - a reduction of the selling price of sth

Usage: The coupon entitles me to a 15% discount on my next purchase.

SLEVA

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

display ad

A

noun [C] - an advertisement in a newspaper, magazine or yellow pages directory, which is specially designed and positioned to be easily noticed

Usage: The company is considering putting display ads in women’s and fashion magazines.

REKLAMA V TISKU

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

evolve

A

verb - to develop gradually, especially from a simple to more complicated form

Usage: Our marketing strategy has certainly evolved since we set up our company nine years ago.

VYVÍJET SE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

feature

A

noun [C] - something important, interesting or typical of a place or thing

Usage: Television commercials have many features which attract the attention of viewers, such as visual effects and sound.

RYS/ VLASTNOST

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

florist’s

A

noun [C] - a shop/store that sells flowers

Usage: We will place some advertising posters in the window of the florist’s shop.

KVĚTINÁŘSTVÍ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

folder

A

noun [C] - a cardboard or plastic cover for holding loose papers, etc.

Usage: I prefer to file all my notes into folders so that I can find them easily.

SLOŽKA/ DESKY

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

food supplement

A

noun [C] - a product which people eat or drink in order to make their diet healthier

Usage: The report recommends that people who work night shifts should firstly maintain healthy diets before relying on the use of food supplements.

POTRAVINOVÝ DOPLNĚK

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

fund-raising

A

noun [U] - the act of collecting money for a charity or other organisation

Usage: The company does a lot of fund-raising for charity.

ZÍSKÁVÁNÍ FINANČNÍCH PROSTŘEDKŮ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

gender

A

noun [U] - the act of being male or female

Usage: Our company does not discriminate against people for any reasons, such as race, religion, gender or nationality.

POHLAVÍ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

in the market (to buy/for sth)

A

exp.- interested of buying sth

Usage: At a trade fair stand it always pays to determine who your visitors are because some of them may be in the market to buy your goods.

MÍT ZÁJEM O KOUPI

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

ingredient

A

noun [C] - one of the foods that are used together to make a particular dish

Usage: Our products contain only natural ingredients and no preservatives.

INGREDIENCE/PŘÍSADA

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

insert an ad

A

verb - to put an advertisement in a newspaper or magazine

Usage: We are going to insert ads for our new range of tools in DIY and home handyman magazines.

INZEROVAT

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

investment

A

noun [C] - to put money into a business venture, for example, buying shares in a company with the hope of gaining profit from it

Usage: I’m going to buy shares in that new start-up company because I see it as a good investment.

INVESTICE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

issue

A

noun [C] - one of a regular series of magazines or newspapers

Usage: Have you seen our full-page colour ad in the latest issue of the magazine?

VÝTISK/VYDÁNÍ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

launch

A

verb - to open a new store, start an internet site, start a new service, etc.

noun [C] - the act of opening a new store or starting a new internet site, or starting a business in a new market

Usage: We are going to launch the new product at the upcoming trade fair.

UVÉST NA TRH/ UVEDENÍ NA TRH

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
31
Q

listing

A

noun [C] - an entry on a list of people or things

Usage: The company has a listing in a local trade magazine.

VÝČET

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
32
Q

local

A

adj.- belonging to or connected with a particular place or area that you are talking about, or the place where you live

Usage: We usually use a local recruitment agency to find potential job candidates.

MÍSTNÍ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
33
Q

media buying

A

noun [U] - the job or act of booking air time and advertisement space

Usage: The marketing department looks after the media buying for our advertisements.

NÁKUP VYSÍLACÍCH ČASŮ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
34
Q

medium

A

noun [C] - a way of communicating information, etc. to people

Usage: Outdoor advertising is a very effective advertising medium because it reaches a wide audience.

MÉDIUM

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
35
Q

multinational

A

adj.- existing in or involving many countries

Usage: The company is a multinational company with head offices in Rotterdam and London, and it has operations all over the world.

MNOHONÁRODNÍ/MEZINÁRODNÍ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
36
Q

nationwide

A

adj.- happening or existing in all parts of a particular country

Usage: The company has its head office in London and it has branches nationwide.

CELONÁRODNÍ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
37
Q

nutritionist

A

noun [C] - a person who is an expert on the relationship between food and health

Usage: The company employed a nutritionist to give the company advice about its catering facilities.

ODBORNÍK NA VÝŽIVU

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
38
Q

pay off

A

verb - to be successful and bring good results

Usage: Although the advertising campaign is expensive, we believe it will pay off in the long run and yield good results.

VYPLATIT SE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
39
Q

point of sale

A

noun [C] - the place where a consumer buys sth

Usage: Our marketing campaign will include new billboards and posters, as well as point of sale promotions in local retail centres.

MÍSTO PRODEJE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
40
Q

poster

A

noun [C] - a large printed picture or notice in a public place , used to advertise sth

Usage: Billboards and posters are effective mediums of advertising because a large number of people see them.

PLAKÁT

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
41
Q

potential

A

adj.- that can develop into sth or be developed in the future

Usage: We have made a shortlist of the best potential candidates for the job.

MOŽNÝ/ POTENCIONÁLNÍ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
42
Q

power drill

A

noun [C] - a tool for drilling or a metal object with a pointed end for making holes, operated by electricity

Usage: We will advertise our new range of power drills in local trade magazines.

VRTAČKA

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
43
Q

promote

A

verb - to help sell a product or service, etc. or make it more popular by advertising it or offering it at a special place

Usage: We will promote the new product range at this year’s industrial trade fair.

POVÝŠIT

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
44
Q

promotion

A

noun [C] - activities done in order to increase the sales of a product or services; a set of advertisements for a particular product or service

Usage: We hope the promotion of the new product will help to increase interest in our products.

PROPAGACE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
45
Q

proposal

A

noun [C] - a formal suggestion or plan; the act of making a suggestion

Usage: I’ve sent the company our proposal for organising their training courses.

NÁVRH

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
46
Q

publication date

A

noun [C] - a date on which a specific issue of a newspaper or magazine will be on sale

Usage: We need to submit our advertisements before the publication date.

DATUM VYDÁNÍ/ ZVEŘEJNĚNÍ

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
47
Q

purchasing preference

A

noun [C] - something which a person likes to buy

Usage: Our marketing research attempts to identify the purchasing preferences of our target customer base.

NÁKUPNÍ PREFERENCE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
48
Q

rate

A

noun [C] - the amount of money charged, or paid for in relation to the work done or services provided

Usage: The bank has increased the rate of interest on loans.

CENA/MÍRA/SAZBA

49
Q

readership

A

noun [C] - the number or type of people who read a particular newspaper, magazine, etc.

Usage: Our monthly magazines have a readership of over 60 000.

ČTENÁŘI

50
Q

regional

A

adj.- of relating to a region

Usage: It’s a regional company which has a small number of outlets around the area.

REGIONÁLNÍ/ OBLASTNÍ

51
Q

reply card

A

noun [C] - a printed card enclosed with direct mail advertising which potential customers fill in and return to the company if they are interested in the goods or services advertised

Usage: We have distributed our new advertising flyers, and attached reply cards so that customers can get back to us.

ODPOVĚDNÍ LÍSTEK

52
Q

script

A

noun [C] - a written text of a radio or TV commercial

Usage: The advertising agency has made some changes to the script of the commercial and they want us to take a look at it.

SKRIPT/ SCÉNÁŘ

53
Q

sound effect

A

noun [C] - a sound that is made artificially and used in a film, play, computer game, etc. to make it more realistic

Usage: The new television commercial will use sound effects to accompany the visual demonstration of the car.

ZVUKOVÝ EFEKT

54
Q

special offer

A

noun [C] - a product that is sold at less than its usual price, especially in order to persuade people to buy it; the act of offering goods this way

Usage: Our new product promotion will include free-samples, gifts and special offers for customers who buy within a certain time.

SPECIÁLNÍ NABÍDKA

55
Q

target

A

verb - to aim to sell to a particular group of people, especially by using advertising designed to appeal to this group
noun [C] - the group of people that a product or service is aimed at

Usage:
verb- The campaign targets young professionals.

noun- An advantage of television advertising is that it can reach certain target groups at different times of the day.

CÍL/ZACÍLIT

56
Q

trade magazine

A

noun [C] - a magazine that is published for a particular trade or industry

Usage: Advertising in trade magazines is very effective because you have already reached the target groups which are in the market to buy your products.

OBCHODNÍ MAGAZÍN

57
Q

unique selling proposition (USP)

A

noun [C] - a feature of a product or service which makes it different from other products or services and therefore attractive to customers

Usage: If you advertise in trade magazines, you can easily reach your target customers but you need to have a unique selling proposition which makes your products stand out from the others.

JEDINEČNOST NABÍDKY

58
Q

validity

A

noun [U] - the state of being logical and true

Usage: Giving customers free-samples enables them to test the validity of your products.

PLATNOST

59
Q

yellow pages

A

noun pl.- a book with yellow pages which gives a list of companies and organisations and their telephone numbers, arranged according to the type of services they offer

Usage: The company has a classified listing in the local yellow pages.

ŽLUTÉ STRÁNKY

60
Q

verb - to stop a process or a development

Usage: So far the treatment has done very little to arrest the spread of the disease.

ZASTAVIT

A

arrest

61
Q

noun [C] - an advertisement placed on a website

Usage: The internet has become a popular medium of advertising and more and more companies are using banner ads to attract people’s attention.

REKLAMNÍ BANER/ REKLAMA NA WEBU

A

banner ad

62
Q

noun [C] - a large board on the outside of a building or at the side of the road, used for displaying advertisements

Usage: The biggest advantage of billboard advertising is that a large number of people see it.

REKLAMNÍ POUTAČ

A

billboard

63
Q

noun [C] - a unit for measuring how much energy food will produce

Usage: Shift workers often have poor diets, frequently eating food which is high in fat and calories.

KALORIE

A

calorie

64
Q

noun [C] - a series of planned activities with a particular commercial aim

Usage: We are going to launch a new advertising campaign.

KAMPAŇ

A

campaign

65
Q

noun [C] - an organisation for helping people in need

Usage: The company is going to give a large donation to a charity organisation.

CHARITA/ DOBROČINNOST

A

charity

66
Q

noun [C] - an advertisement on the radio or on television

Usage: The television commercial is one of the most effective methods of advertising.

REKLAMA V ROZHLASE/TELEVIZI

A

commercial

67
Q

noun [C] - a magazine which is bought by members of the public which contains advertisements as well as articles

Usage: We will place some display ads in consumer magazines.

ČASOPIS PRO SPOTŘEBITELE

A

consumer magazine

68
Q

noun [U] - the quality of being useful, easy or suitable for somebody

Usage: The company frequently conducts meetings using video-conferencing because of its convenience and its affordability.

VÝHODA

A

convenience

69
Q

noun [C] - the written text which appears in a printed advertisement

Usage: I’ve sent a copy of the minutes of the meeting to all the staff.

VÝTISK

A

copy

70
Q

noun [C] - a small piece of printed paper which you can exchange for sth or that gives you the right to buy sth at a cheaper price that normal

Usage: The shop gave me a discount coupon that I can use for my next purchase.

KUPÓN/ POUKAZ

A

coupon

71
Q

noun [C] - the group and type of people that are a specific company’s customers

Usage: The purpose of the marketing campaign is to increase our customer base.

ZÁKAZNICKÁ ZÁKLADNA

A

customer base

72
Q

noun [C] - time and date by which sth must be achieved or completed

Usage: I have to work late because I have a deadline to meet.

UZÁVĚRKA/KONEČNÝ TERMÍN

A

deadline

73
Q

noun [C] - the act of taking goods to the people that have ordered them

Usage: The company has promised us that the delivery will arrive on Friday.

DODÁNÍ/DORUČENÍ

A

delivery

74
Q

noun [U] - a method of selling by sending information about goods and services straight to possible customers

Usage: Many companies use direct mail methods of advertising because it reaches a wide audience and it’s cheap.

INFORMACE PŘÍMO K ZÁKAZNÍKOVI

A

direct mail

75
Q

noun [C] - a reduction of the selling price of sth

Usage: The coupon entitles me to a 15% discount on my next purchase.

SLEVA

A

discount

76
Q

noun [C] - an advertisement in a newspaper, magazine or yellow pages directory, which is specially designed and positioned to be easily noticed

Usage: The company is considering putting display ads in women’s and fashion magazines.

REKLAMA V TISKU

A

display ad

77
Q

verb - to develop gradually, especially from a simple to more complicated form

Usage: Our marketing strategy has certainly evolved since we set up our company nine years ago.

VYVÍJET SE

A

evolve

78
Q

noun [C] - something important, interesting or typical of a place or thing

Usage: Television commercials have many features which attract the attention of viewers, such as visual effects and sound.

RYS/ VLASTNOST

A

feature

79
Q

noun [C] - a shop/store that sells flowers

Usage: We will place some advertising posters in the window of the florist’s shop.

KVĚTINÁŘSTVÍ

A

florist’s

80
Q

noun [C] - a cardboard or plastic cover for holding loose papers, etc.

Usage: I prefer to file all my notes into folders so that I can find them easily.

SLOŽKA/ DESKY

A

folder

81
Q

noun [C] - a product which people eat or drink in order to make their diet healthier

Usage: The report recommends that people who work night shifts should firstly maintain healthy diets before relying on the use of food supplements.

POTRAVINOVÝ DOPLNĚK

A

food supplement

82
Q

noun [U] - the act of collecting money for a charity or other organisation

Usage: The company does a lot of fund-raising for charity.

ZÍSKÁVÁNÍ FINANČNÍCH PROSTŘEDKŮ

A

fund-raising

83
Q

noun [U] - the act of being male or female

Usage: Our company does not discriminate against people for any reasons, such as race, religion, gender or nationality.

POHLAVÍ

A

gender

84
Q

exp.- interested of buying sth

Usage: At a trade fair stand it always pays to determine who your visitors are because some of them may be in the market to buy your goods.

MÍT ZÁJEM O KOUPI

A

in the market (to buy/for sth)

85
Q

noun [C] - one of the foods that are used together to make a particular dish

Usage: Our products contain only natural ingredients and no preservatives.

INGREDIENCE/PŘÍSADA

A

ingredient

86
Q

verb - to put an advertisement in a newspaper or magazine

Usage: We are going to insert ads for our new range of tools in DIY and home handyman magazines.

INZEROVAT

A

insert an ad

87
Q

noun [C] - to put money into a business venture, for example, buying shares in a company with the hope of gaining profit from it

Usage: I’m going to buy shares in that new start-up company because I see it as a good investment.

INVESTICE

A

investment

88
Q

noun [C] - one of a regular series of magazines or newspapers

Usage: Have you seen our full-page colour ad in the latest issue of the magazine?

VÝTISK/VYDÁNÍ

A

issue

89
Q

verb - to open a new store, start an internet site, start a new service, etc.

noun [C] - the act of opening a new store or starting a new internet site, or starting a business in a new market

Usage: We are going to launch the new product at the upcoming trade fair.

UVÉST NA TRH/ UVEDENÍ NA TRH

A

launch

90
Q

noun [C] - an entry on a list of people or things

Usage: The company has a listing in a local trade magazine.

VÝČET

A

listing

91
Q

adj.- belonging to or connected with a particular place or area that you are talking about, or the place where you live

Usage: We usually use a local recruitment agency to find potential job candidates.

MÍSTNÍ

A

local

92
Q

noun [U] - the job or act of booking air time and advertisement space

Usage: The marketing department looks after the media buying for our advertisements.

NÁKUP VYSÍLACÍCH ČASŮ

A

media buying

93
Q

noun [C] - a way of communicating information, etc. to people

Usage: Outdoor advertising is a very effective advertising medium because it reaches a wide audience.

MÉDIUM

A

medium

94
Q

adj.- existing in or involving many countries

Usage: The company is a multinational company with head offices in Rotterdam and London, and it has operations all over the world.

MNOHONÁRODNÍ/MEZINÁRODNÍ

A

multinational

95
Q

adj.- happening or existing in all parts of a particular country

Usage: The company has its head office in London and it has branches nationwide.

CELONÁRODNÍ

A

nationwide

96
Q

noun [C] - a person who is an expert on the relationship between food and health

Usage: The company employed a nutritionist to give the company advice about its catering facilities.

ODBORNÍK NA VÝŽIVU

A

nutritionist

97
Q

verb - to be successful and bring good results

Usage: Although the advertising campaign is expensive, we believe it will pay off in the long run and yield good results.

VYPLATIT SE

A

pay off

98
Q

noun [C] - the place where a consumer buys sth

Usage: Our marketing campaign will include new billboards and posters, as well as point of sale promotions in local retail centres.

MÍSTO PRODEJE

A

point of sale

99
Q

noun [C] - a large printed picture or notice in a public place , used to advertise sth

Usage: Billboards and posters are effective mediums of advertising because a large number of people see them.

PLAKÁT

A

poster

100
Q

adj.- that can develop into sth or be developed in the future

Usage: We have made a shortlist of the best potential candidates for the job.

MOŽNÝ/ POTENCIONÁLNÍ

A

potential

101
Q

noun [C] - a tool for drilling or a metal object with a pointed end for making holes, operated by electricity

Usage: We will advertise our new range of power drills in local trade magazines.

VRTAČKA

A

power drill

102
Q

verb - to help sell a product or service, etc. or make it more popular by advertising it or offering it at a special place

Usage: We will promote the new product range at this year’s industrial trade fair.

POVÝŠIT

A

promote

103
Q

noun [C] - activities done in order to increase the sales of a product or services; a set of advertisements for a particular product or service

Usage: We hope the promotion of the new product will help to increase interest in our products.

PROPAGACE

A

promotion

104
Q

noun [C] - a formal suggestion or plan; the act of making a suggestion

Usage: I’ve sent the company our proposal for organising their training courses.

NÁVRH

A

proposal

105
Q

noun [C] - a date on which a specific issue of a newspaper or magazine will be on sale

Usage: We need to submit our advertisements before the publication date.

DATUM VYDÁNÍ/ ZVEŘEJNĚNÍ

A

publication date

106
Q

noun [C] - something which a person likes to buy

Usage: Our marketing research attempts to identify the purchasing preferences of our target customer base.

NÁKUPNÍ PREFERENCE

A

purchasing preference

107
Q

noun [C] - the amount of money charged, or paid for in relation to the work done or services provided

Usage: The bank has increased the rate of interest on loans.

CENA/MÍRA/SAZBA

A

rate

108
Q

noun [C] - the number or type of people who read a particular newspaper, magazine, etc.

Usage: Our monthly magazines have a readership of over 60 000.

ČTENÁŘI

A

readership

109
Q

adj.- of relating to a region

Usage: It’s a regional company which has a small number of outlets around the area.

REGIONÁLNÍ/ OBLASTNÍ

A

regional

110
Q

noun [C] - a printed card enclosed with direct mail advertising which potential customers fill in and return to the company if they are interested in the goods or services advertised

Usage: We have distributed our new advertising flyers, and attached reply cards so that customers can get back to us.

ODPOVĚDNÍ LÍSTEK

A

reply card

111
Q

noun [C] - a written text of a radio or TV commercial

Usage: The advertising agency has made some changes to the script of the commercial and they want us to take a look at it.

SKRIPT/ SCÉNÁŘ

A

script

112
Q

noun [C] - a sound that is made artificially and used in a film, play, computer game, etc. to make it more realistic

Usage: The new television commercial will use sound effects to accompany the visual demonstration of the car.

ZVUKOVÝ EFEKT

A

sound effect

113
Q

noun [C] - a product that is sold at less than its usual price, especially in order to persuade people to buy it; the act of offering goods this way

Usage: Our new product promotion will include free-samples, gifts and special offers for customers who buy within a certain time.

SPECIÁLNÍ NABÍDKA

A

special offer

114
Q

verb - to aim to sell to a particular group of people, especially by using advertising designed to appeal to this group
noun [C] - the group of people that a product or service is aimed at

Usage:
verb- The campaign targets young professionals.

noun- An advantage of television advertising is that it can reach certain target groups at different times of the day.

CÍL/ZACÍLIT

A

target

115
Q

noun [C] - a magazine that is published for a particular trade or industry

Usage: Advertising in trade magazines is very effective because you have already reached the target groups which are in the market to buy your products.

OBCHODNÍ MAGAZÍN

A

trade magazine

116
Q

noun [C] - a feature of a product or service which makes it different from other products or services and therefore attractive to customers

Usage: If you advertise in trade magazines, you can easily reach your target customers but you need to have a unique selling proposition which makes your products stand out from the others.

JEDINEČNOST NABÍDKY

A

unique selling proposition (USP)

117
Q

noun [U] - the state of being logical and true

Usage: Giving customers free-samples enables them to test the validity of your products.

PLATNOST

A

validity

118
Q

noun pl.- a book with yellow pages which gives a list of companies and organisations and their telephone numbers, arranged according to the type of services they offer

Usage: The company has a classified listing in the local yellow pages.

ŽLUTÉ STRÁNKY

A

yellow pages

Angličtina (22 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions