Unit8 Flashcards
arrest
verb - to stop a process or a development
Usage: So far the treatment has done very little to arrest the spread of the disease.
ZASTAVIT
banner ad
noun [C] - an advertisement placed on a website
Usage: The internet has become a popular medium of advertising and more and more companies are using banner ads to attract people’s attention.
REKLAMNÍ BANER/ REKLAMA NA WEBU
billboard
noun [C] - a large board on the outside of a building or at the side of the road, used for displaying advertisements
Usage: The biggest advantage of billboard advertising is that a large number of people see it.
REKLAMNÍ POUTAČ
calorie
noun [C] - a unit for measuring how much energy food will produce
Usage: Shift workers often have poor diets, frequently eating food which is high in fat and calories.
KALORIE
campaign
noun [C] - a series of planned activities with a particular commercial aim
Usage: We are going to launch a new advertising campaign.
KAMPAŇ
charity
noun [C] - an organisation for helping people in need
Usage: The company is going to give a large donation to a charity organisation.
CHARITA/ DOBROČINNOST
commercial
noun [C] - an advertisement on the radio or on television
Usage: The television commercial is one of the most effective methods of advertising.
REKLAMA V ROZHLASE/TELEVIZI
consumer magazine
noun [C] - a magazine which is bought by members of the public which contains advertisements as well as articles
Usage: We will place some display ads in consumer magazines.
ČASOPIS PRO SPOTŘEBITELE
convenience
noun [U] - the quality of being useful, easy or suitable for somebody
Usage: The company frequently conducts meetings using video-conferencing because of its convenience and its affordability.
VÝHODA
copy
noun [C] - the written text which appears in a printed advertisement
Usage: I’ve sent a copy of the minutes of the meeting to all the staff.
VÝTISK
coupon
noun [C] - a small piece of printed paper which you can exchange for sth or that gives you the right to buy sth at a cheaper price that normal
Usage: The shop gave me a discount coupon that I can use for my next purchase.
KUPÓN/ POUKAZ
customer base
noun [C] - the group and type of people that are a specific company’s customers
Usage: The purpose of the marketing campaign is to increase our customer base.
ZÁKAZNICKÁ ZÁKLADNA
deadline
noun [C] - time and date by which sth must be achieved or completed
Usage: I have to work late because I have a deadline to meet.
UZÁVĚRKA/KONEČNÝ TERMÍN
delivery
noun [C] - the act of taking goods to the people that have ordered them
Usage: The company has promised us that the delivery will arrive on Friday.
DODÁNÍ/DORUČENÍ
direct mail
noun [U] - a method of selling by sending information about goods and services straight to possible customers
Usage: Many companies use direct mail methods of advertising because it reaches a wide audience and it’s cheap.
INFORMACE PŘÍMO K ZÁKAZNÍKOVI
discount
noun [C] - a reduction of the selling price of sth
Usage: The coupon entitles me to a 15% discount on my next purchase.
SLEVA
display ad
noun [C] - an advertisement in a newspaper, magazine or yellow pages directory, which is specially designed and positioned to be easily noticed
Usage: The company is considering putting display ads in women’s and fashion magazines.
REKLAMA V TISKU
evolve
verb - to develop gradually, especially from a simple to more complicated form
Usage: Our marketing strategy has certainly evolved since we set up our company nine years ago.
VYVÍJET SE
feature
noun [C] - something important, interesting or typical of a place or thing
Usage: Television commercials have many features which attract the attention of viewers, such as visual effects and sound.
RYS/ VLASTNOST
florist’s
noun [C] - a shop/store that sells flowers
Usage: We will place some advertising posters in the window of the florist’s shop.
KVĚTINÁŘSTVÍ
folder
noun [C] - a cardboard or plastic cover for holding loose papers, etc.
Usage: I prefer to file all my notes into folders so that I can find them easily.
SLOŽKA/ DESKY
food supplement
noun [C] - a product which people eat or drink in order to make their diet healthier
Usage: The report recommends that people who work night shifts should firstly maintain healthy diets before relying on the use of food supplements.
POTRAVINOVÝ DOPLNĚK
fund-raising
noun [U] - the act of collecting money for a charity or other organisation
Usage: The company does a lot of fund-raising for charity.
ZÍSKÁVÁNÍ FINANČNÍCH PROSTŘEDKŮ
gender
noun [U] - the act of being male or female
Usage: Our company does not discriminate against people for any reasons, such as race, religion, gender or nationality.
POHLAVÍ
in the market (to buy/for sth)
exp.- interested of buying sth
Usage: At a trade fair stand it always pays to determine who your visitors are because some of them may be in the market to buy your goods.
MÍT ZÁJEM O KOUPI
ingredient
noun [C] - one of the foods that are used together to make a particular dish
Usage: Our products contain only natural ingredients and no preservatives.
INGREDIENCE/PŘÍSADA
insert an ad
verb - to put an advertisement in a newspaper or magazine
Usage: We are going to insert ads for our new range of tools in DIY and home handyman magazines.
INZEROVAT
investment
noun [C] - to put money into a business venture, for example, buying shares in a company with the hope of gaining profit from it
Usage: I’m going to buy shares in that new start-up company because I see it as a good investment.
INVESTICE
issue
noun [C] - one of a regular series of magazines or newspapers
Usage: Have you seen our full-page colour ad in the latest issue of the magazine?
VÝTISK/VYDÁNÍ
launch
verb - to open a new store, start an internet site, start a new service, etc.
noun [C] - the act of opening a new store or starting a new internet site, or starting a business in a new market
Usage: We are going to launch the new product at the upcoming trade fair.
UVÉST NA TRH/ UVEDENÍ NA TRH
listing
noun [C] - an entry on a list of people or things
Usage: The company has a listing in a local trade magazine.
VÝČET
local
adj.- belonging to or connected with a particular place or area that you are talking about, or the place where you live
Usage: We usually use a local recruitment agency to find potential job candidates.
MÍSTNÍ
media buying
noun [U] - the job or act of booking air time and advertisement space
Usage: The marketing department looks after the media buying for our advertisements.
NÁKUP VYSÍLACÍCH ČASŮ
medium
noun [C] - a way of communicating information, etc. to people
Usage: Outdoor advertising is a very effective advertising medium because it reaches a wide audience.
MÉDIUM
multinational
adj.- existing in or involving many countries
Usage: The company is a multinational company with head offices in Rotterdam and London, and it has operations all over the world.
MNOHONÁRODNÍ/MEZINÁRODNÍ
nationwide
adj.- happening or existing in all parts of a particular country
Usage: The company has its head office in London and it has branches nationwide.
CELONÁRODNÍ
nutritionist
noun [C] - a person who is an expert on the relationship between food and health
Usage: The company employed a nutritionist to give the company advice about its catering facilities.
ODBORNÍK NA VÝŽIVU
pay off
verb - to be successful and bring good results
Usage: Although the advertising campaign is expensive, we believe it will pay off in the long run and yield good results.
VYPLATIT SE
point of sale
noun [C] - the place where a consumer buys sth
Usage: Our marketing campaign will include new billboards and posters, as well as point of sale promotions in local retail centres.
MÍSTO PRODEJE
poster
noun [C] - a large printed picture or notice in a public place , used to advertise sth
Usage: Billboards and posters are effective mediums of advertising because a large number of people see them.
PLAKÁT
potential
adj.- that can develop into sth or be developed in the future
Usage: We have made a shortlist of the best potential candidates for the job.
MOŽNÝ/ POTENCIONÁLNÍ
power drill
noun [C] - a tool for drilling or a metal object with a pointed end for making holes, operated by electricity
Usage: We will advertise our new range of power drills in local trade magazines.
VRTAČKA
promote
verb - to help sell a product or service, etc. or make it more popular by advertising it or offering it at a special place
Usage: We will promote the new product range at this year’s industrial trade fair.
POVÝŠIT
promotion
noun [C] - activities done in order to increase the sales of a product or services; a set of advertisements for a particular product or service
Usage: We hope the promotion of the new product will help to increase interest in our products.
PROPAGACE
proposal
noun [C] - a formal suggestion or plan; the act of making a suggestion
Usage: I’ve sent the company our proposal for organising their training courses.
NÁVRH
publication date
noun [C] - a date on which a specific issue of a newspaper or magazine will be on sale
Usage: We need to submit our advertisements before the publication date.
DATUM VYDÁNÍ/ ZVEŘEJNĚNÍ
purchasing preference
noun [C] - something which a person likes to buy
Usage: Our marketing research attempts to identify the purchasing preferences of our target customer base.
NÁKUPNÍ PREFERENCE
rate
noun [C] - the amount of money charged, or paid for in relation to the work done or services provided
Usage: The bank has increased the rate of interest on loans.
CENA/MÍRA/SAZBA
readership
noun [C] - the number or type of people who read a particular newspaper, magazine, etc.
Usage: Our monthly magazines have a readership of over 60 000.
ČTENÁŘI
regional
adj.- of relating to a region
Usage: It’s a regional company which has a small number of outlets around the area.
REGIONÁLNÍ/ OBLASTNÍ
reply card
noun [C] - a printed card enclosed with direct mail advertising which potential customers fill in and return to the company if they are interested in the goods or services advertised
Usage: We have distributed our new advertising flyers, and attached reply cards so that customers can get back to us.
ODPOVĚDNÍ LÍSTEK
script
noun [C] - a written text of a radio or TV commercial
Usage: The advertising agency has made some changes to the script of the commercial and they want us to take a look at it.
SKRIPT/ SCÉNÁŘ
sound effect
noun [C] - a sound that is made artificially and used in a film, play, computer game, etc. to make it more realistic
Usage: The new television commercial will use sound effects to accompany the visual demonstration of the car.
ZVUKOVÝ EFEKT
special offer
noun [C] - a product that is sold at less than its usual price, especially in order to persuade people to buy it; the act of offering goods this way
Usage: Our new product promotion will include free-samples, gifts and special offers for customers who buy within a certain time.
SPECIÁLNÍ NABÍDKA
target
verb - to aim to sell to a particular group of people, especially by using advertising designed to appeal to this group
noun [C] - the group of people that a product or service is aimed at
Usage:
verb- The campaign targets young professionals.
noun- An advantage of television advertising is that it can reach certain target groups at different times of the day.
CÍL/ZACÍLIT
trade magazine
noun [C] - a magazine that is published for a particular trade or industry
Usage: Advertising in trade magazines is very effective because you have already reached the target groups which are in the market to buy your products.
OBCHODNÍ MAGAZÍN
unique selling proposition (USP)
noun [C] - a feature of a product or service which makes it different from other products or services and therefore attractive to customers
Usage: If you advertise in trade magazines, you can easily reach your target customers but you need to have a unique selling proposition which makes your products stand out from the others.
JEDINEČNOST NABÍDKY
validity
noun [U] - the state of being logical and true
Usage: Giving customers free-samples enables them to test the validity of your products.
PLATNOST
yellow pages
noun pl.- a book with yellow pages which gives a list of companies and organisations and their telephone numbers, arranged according to the type of services they offer
Usage: The company has a classified listing in the local yellow pages.
ŽLUTÉ STRÁNKY
verb - to stop a process or a development
Usage: So far the treatment has done very little to arrest the spread of the disease.
ZASTAVIT
arrest
noun [C] - an advertisement placed on a website
Usage: The internet has become a popular medium of advertising and more and more companies are using banner ads to attract people’s attention.
REKLAMNÍ BANER/ REKLAMA NA WEBU
banner ad
noun [C] - a large board on the outside of a building or at the side of the road, used for displaying advertisements
Usage: The biggest advantage of billboard advertising is that a large number of people see it.
REKLAMNÍ POUTAČ
billboard
noun [C] - a unit for measuring how much energy food will produce
Usage: Shift workers often have poor diets, frequently eating food which is high in fat and calories.
KALORIE
calorie
noun [C] - a series of planned activities with a particular commercial aim
Usage: We are going to launch a new advertising campaign.
KAMPAŇ
campaign
noun [C] - an organisation for helping people in need
Usage: The company is going to give a large donation to a charity organisation.
CHARITA/ DOBROČINNOST
charity
noun [C] - an advertisement on the radio or on television
Usage: The television commercial is one of the most effective methods of advertising.
REKLAMA V ROZHLASE/TELEVIZI
commercial
noun [C] - a magazine which is bought by members of the public which contains advertisements as well as articles
Usage: We will place some display ads in consumer magazines.
ČASOPIS PRO SPOTŘEBITELE
consumer magazine
noun [U] - the quality of being useful, easy or suitable for somebody
Usage: The company frequently conducts meetings using video-conferencing because of its convenience and its affordability.
VÝHODA
convenience
noun [C] - the written text which appears in a printed advertisement
Usage: I’ve sent a copy of the minutes of the meeting to all the staff.
VÝTISK
copy
noun [C] - a small piece of printed paper which you can exchange for sth or that gives you the right to buy sth at a cheaper price that normal
Usage: The shop gave me a discount coupon that I can use for my next purchase.
KUPÓN/ POUKAZ
coupon
noun [C] - the group and type of people that are a specific company’s customers
Usage: The purpose of the marketing campaign is to increase our customer base.
ZÁKAZNICKÁ ZÁKLADNA
customer base
noun [C] - time and date by which sth must be achieved or completed
Usage: I have to work late because I have a deadline to meet.
UZÁVĚRKA/KONEČNÝ TERMÍN
deadline
noun [C] - the act of taking goods to the people that have ordered them
Usage: The company has promised us that the delivery will arrive on Friday.
DODÁNÍ/DORUČENÍ
delivery
noun [U] - a method of selling by sending information about goods and services straight to possible customers
Usage: Many companies use direct mail methods of advertising because it reaches a wide audience and it’s cheap.
INFORMACE PŘÍMO K ZÁKAZNÍKOVI
direct mail
noun [C] - a reduction of the selling price of sth
Usage: The coupon entitles me to a 15% discount on my next purchase.
SLEVA
discount
noun [C] - an advertisement in a newspaper, magazine or yellow pages directory, which is specially designed and positioned to be easily noticed
Usage: The company is considering putting display ads in women’s and fashion magazines.
REKLAMA V TISKU
display ad
verb - to develop gradually, especially from a simple to more complicated form
Usage: Our marketing strategy has certainly evolved since we set up our company nine years ago.
VYVÍJET SE
evolve
noun [C] - something important, interesting or typical of a place or thing
Usage: Television commercials have many features which attract the attention of viewers, such as visual effects and sound.
RYS/ VLASTNOST
feature
noun [C] - a shop/store that sells flowers
Usage: We will place some advertising posters in the window of the florist’s shop.
KVĚTINÁŘSTVÍ
florist’s
noun [C] - a cardboard or plastic cover for holding loose papers, etc.
Usage: I prefer to file all my notes into folders so that I can find them easily.
SLOŽKA/ DESKY
folder
noun [C] - a product which people eat or drink in order to make their diet healthier
Usage: The report recommends that people who work night shifts should firstly maintain healthy diets before relying on the use of food supplements.
POTRAVINOVÝ DOPLNĚK
food supplement
noun [U] - the act of collecting money for a charity or other organisation
Usage: The company does a lot of fund-raising for charity.
ZÍSKÁVÁNÍ FINANČNÍCH PROSTŘEDKŮ
fund-raising
noun [U] - the act of being male or female
Usage: Our company does not discriminate against people for any reasons, such as race, religion, gender or nationality.
POHLAVÍ
gender
exp.- interested of buying sth
Usage: At a trade fair stand it always pays to determine who your visitors are because some of them may be in the market to buy your goods.
MÍT ZÁJEM O KOUPI
in the market (to buy/for sth)
noun [C] - one of the foods that are used together to make a particular dish
Usage: Our products contain only natural ingredients and no preservatives.
INGREDIENCE/PŘÍSADA
ingredient
verb - to put an advertisement in a newspaper or magazine
Usage: We are going to insert ads for our new range of tools in DIY and home handyman magazines.
INZEROVAT
insert an ad
noun [C] - to put money into a business venture, for example, buying shares in a company with the hope of gaining profit from it
Usage: I’m going to buy shares in that new start-up company because I see it as a good investment.
INVESTICE
investment
noun [C] - one of a regular series of magazines or newspapers
Usage: Have you seen our full-page colour ad in the latest issue of the magazine?
VÝTISK/VYDÁNÍ
issue
verb - to open a new store, start an internet site, start a new service, etc.
noun [C] - the act of opening a new store or starting a new internet site, or starting a business in a new market
Usage: We are going to launch the new product at the upcoming trade fair.
UVÉST NA TRH/ UVEDENÍ NA TRH
launch
noun [C] - an entry on a list of people or things
Usage: The company has a listing in a local trade magazine.
VÝČET
listing
adj.- belonging to or connected with a particular place or area that you are talking about, or the place where you live
Usage: We usually use a local recruitment agency to find potential job candidates.
MÍSTNÍ
local
noun [U] - the job or act of booking air time and advertisement space
Usage: The marketing department looks after the media buying for our advertisements.
NÁKUP VYSÍLACÍCH ČASŮ
media buying
noun [C] - a way of communicating information, etc. to people
Usage: Outdoor advertising is a very effective advertising medium because it reaches a wide audience.
MÉDIUM
medium
adj.- existing in or involving many countries
Usage: The company is a multinational company with head offices in Rotterdam and London, and it has operations all over the world.
MNOHONÁRODNÍ/MEZINÁRODNÍ
multinational
adj.- happening or existing in all parts of a particular country
Usage: The company has its head office in London and it has branches nationwide.
CELONÁRODNÍ
nationwide
noun [C] - a person who is an expert on the relationship between food and health
Usage: The company employed a nutritionist to give the company advice about its catering facilities.
ODBORNÍK NA VÝŽIVU
nutritionist
verb - to be successful and bring good results
Usage: Although the advertising campaign is expensive, we believe it will pay off in the long run and yield good results.
VYPLATIT SE
pay off
noun [C] - the place where a consumer buys sth
Usage: Our marketing campaign will include new billboards and posters, as well as point of sale promotions in local retail centres.
MÍSTO PRODEJE
point of sale
noun [C] - a large printed picture or notice in a public place , used to advertise sth
Usage: Billboards and posters are effective mediums of advertising because a large number of people see them.
PLAKÁT
poster
adj.- that can develop into sth or be developed in the future
Usage: We have made a shortlist of the best potential candidates for the job.
MOŽNÝ/ POTENCIONÁLNÍ
potential
noun [C] - a tool for drilling or a metal object with a pointed end for making holes, operated by electricity
Usage: We will advertise our new range of power drills in local trade magazines.
VRTAČKA
power drill
verb - to help sell a product or service, etc. or make it more popular by advertising it or offering it at a special place
Usage: We will promote the new product range at this year’s industrial trade fair.
POVÝŠIT
promote
noun [C] - activities done in order to increase the sales of a product or services; a set of advertisements for a particular product or service
Usage: We hope the promotion of the new product will help to increase interest in our products.
PROPAGACE
promotion
noun [C] - a formal suggestion or plan; the act of making a suggestion
Usage: I’ve sent the company our proposal for organising their training courses.
NÁVRH
proposal
noun [C] - a date on which a specific issue of a newspaper or magazine will be on sale
Usage: We need to submit our advertisements before the publication date.
DATUM VYDÁNÍ/ ZVEŘEJNĚNÍ
publication date
noun [C] - something which a person likes to buy
Usage: Our marketing research attempts to identify the purchasing preferences of our target customer base.
NÁKUPNÍ PREFERENCE
purchasing preference
noun [C] - the amount of money charged, or paid for in relation to the work done or services provided
Usage: The bank has increased the rate of interest on loans.
CENA/MÍRA/SAZBA
rate
noun [C] - the number or type of people who read a particular newspaper, magazine, etc.
Usage: Our monthly magazines have a readership of over 60 000.
ČTENÁŘI
readership
adj.- of relating to a region
Usage: It’s a regional company which has a small number of outlets around the area.
REGIONÁLNÍ/ OBLASTNÍ
regional
noun [C] - a printed card enclosed with direct mail advertising which potential customers fill in and return to the company if they are interested in the goods or services advertised
Usage: We have distributed our new advertising flyers, and attached reply cards so that customers can get back to us.
ODPOVĚDNÍ LÍSTEK
reply card
noun [C] - a written text of a radio or TV commercial
Usage: The advertising agency has made some changes to the script of the commercial and they want us to take a look at it.
SKRIPT/ SCÉNÁŘ
script
noun [C] - a sound that is made artificially and used in a film, play, computer game, etc. to make it more realistic
Usage: The new television commercial will use sound effects to accompany the visual demonstration of the car.
ZVUKOVÝ EFEKT
sound effect
noun [C] - a product that is sold at less than its usual price, especially in order to persuade people to buy it; the act of offering goods this way
Usage: Our new product promotion will include free-samples, gifts and special offers for customers who buy within a certain time.
SPECIÁLNÍ NABÍDKA
special offer
verb - to aim to sell to a particular group of people, especially by using advertising designed to appeal to this group
noun [C] - the group of people that a product or service is aimed at
Usage:
verb- The campaign targets young professionals.
noun- An advantage of television advertising is that it can reach certain target groups at different times of the day.
CÍL/ZACÍLIT
target
noun [C] - a magazine that is published for a particular trade or industry
Usage: Advertising in trade magazines is very effective because you have already reached the target groups which are in the market to buy your products.
OBCHODNÍ MAGAZÍN
trade magazine
noun [C] - a feature of a product or service which makes it different from other products or services and therefore attractive to customers
Usage: If you advertise in trade magazines, you can easily reach your target customers but you need to have a unique selling proposition which makes your products stand out from the others.
JEDINEČNOST NABÍDKY
unique selling proposition (USP)
noun [U] - the state of being logical and true
Usage: Giving customers free-samples enables them to test the validity of your products.
PLATNOST
validity
noun pl.- a book with yellow pages which gives a list of companies and organisations and their telephone numbers, arranged according to the type of services they offer
Usage: The company has a classified listing in the local yellow pages.
ŽLUTÉ STRÁNKY
yellow pages
