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Angličtina > Opakování - začátek 5 .semestru > Flashcards

Opakování - začátek 5 .semestru Flashcards

1
Q

Fringe benefits

A

Zaměstnanecké výhody

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2
Q

Enquiry card

A

Dotazník

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3
Q

Boost productivity

A

Zvýšit produktivitu

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4
Q

Close a sale

A

Uzavřít obchod

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5
Q

Competitive advantage

A

Konkurenční výhoda

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6
Q

Customer loyalty

A

Věrnost zákazníků

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7
Q

Market research

A

Průzkum trhu

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8
Q

Profit margin

A

Zisková marže

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9
Q

Return on investment

A

Návratnost investice

ROI (Return on Investment)

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10
Q

Supply chain

A

Dodavatelský řetězec

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11
Q

Brand awareness

A

Povědomí o značce

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12
Q

Consumer behavior

A

Chování spotřebitelů

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13
Q

Revenue stream

A

Příjmový tok

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14
Q

Operational costs

A

Provozní náklady

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15
Q

Break-even point

A

Bod zvratu

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16
Q

Sales forecast

A

Prognóza prodeje

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17
Q

Product lifecycle

A

Životní cyklus produktu

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18
Q

Stakeholder

A

Zainteresovaná strana

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19
Q

Bargain hunter

A

Vyhledávač slev

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20
Q

After-sales service

A

Poprodejní servis

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21
Q

Customer retention

A

Udržení zákazníků

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22
Q

Advertising campaign

A

Reklamní kampaň

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23
Q

Market saturation

A

Nasycení trhu

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24
Q

Brand loyalty

A

Loajalita ke značce

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25
Q

Public relations

A

Vztahy s veřejností

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26
Q

Word-of-mouth marketing

A

Marketing ústním podáním

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27
Q

Product differentiation

A

Diferenciace produktu

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28
Q

Distribution channel

A

Distribuční kanál

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29
Q

Key performance indicator (KPI)

A

Klíčový ukazatel výkonnosti

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30
Q

Target audience

A

Cílové publikum

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31
Q

Price elasticity

A

Cenová elasticita

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32
Q

Discount policy

A

Sleva politika

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33
Q

Competitive pricing

A

Konkurenční cenotvorba

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34
Q

Wholesale price

A

Velkoobchodní cena

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35
Q

Retail price

A

Maloobchodní cena

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36
Q

Profit and loss statement

A

Výkaz zisků a ztrát

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37
Q

Return policy

A

Politika vrácení zboží

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38
Q

E-commerce

A

Elektronické obchodování

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39
Q

Logistics

A

Logistika

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40
Q

Supply and demand

A

Nabídka a poptávka

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41
Q

Corporate social responsibility

A

Společenská odpovědnost firem

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42
Q

Inventory management

A

Správa zásob

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43
Q

Financial statement

A

Finanční výkaz

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44
Q

Cash flow

A

Peněžní tok

45
Q

Net income

A

Čistý příjem

46
Q

Fixed costs

A

Fixní náklady

47
Q

Variable costs

A

Variabilní náklady

48
Q

Market segmentation

A

Segmentace trhu

49
Q

Product placement

A

Umístění produktu

50
Q

Business strategy

A

Obchodní strategie

51
Q

Assets

52
Q

Liabilities

53
Q

Equity

A

Vlastní kapitál

54
Q

Depreciation

55
Q

Gross profit

A

Hrubý zisk

56
Q

Overheads

A

Režijní náklady

57
Q

Audit

58
Q

Budget deficit

A

Rozpočtový schodek

59
Q

Fiscal policy

A

Fiskální politika

60
Q

Liquidity

61
Q

Merger

62
Q

Acquisition

63
Q

Outsourcing

A

Outsourcing

64
Q

Benchmarking

A

Porovnávací analýza

65
Q

Monopoly

66
Q

Oligopoly

67
Q

Capital expenditure

A

Kapitálové výdaje

68
Q

Business model

A

Obchodní model

69
Q

Turnover

70
Q

Dividend

71
Q

Risk assessment

A

Hodnocení rizik

72
Q

Supply chain management

A

Řízení dodavatelského řetězce

73
Q

Market entry strategy

A

Strategie vstupu na trh

74
Q

Trade balance

A

Obchodní bilance

75
Q

Competitive landscape

A

Konkurenční prostředí

76
Q

Corporate governance

A

Správa společností

77
Q

Human resources

A

Lidské zdroje

78
Q

Performance appraisal

A

Hodnocení výkonnosti

79
Q

Employee retention

A

Udržení zaměstnanců

80
Q

Workforce diversity

A

Různorodost pracovního kolektivu

81
Q

Payroll

A

Mzdová agenda

82
Q

Severance package

83
Q

Freelancer

84
Q

Business ethics

A

Obchodní etika

85
Q

Crisis management

A

Krizové řízení

86
Q

Sustainability

A

Udržitelnost

87
Q

Stakeholder engagement

A

Zapojení zainteresovaných stran

88
Q

Corporate branding

A

Firemní značka

89
Q

Customer acquisition

A

Získávání zákazníků

90
Q

Lead generation

A

Generování potenciálních zákazníků

91
Q

B2B (Business-to-Business)

A

Obchod mezi firmami

92
Q

B2C (Business-to-Consumer)

A

Obchod mezi firmou a zákazníkem

93
Q

Brand positioning

A

Umístění značky na trhu

94
Q

Trade fair

95
Q

Networking

A

Navazování obchodních kontaktů

96
Q

Cold calling

A

Oslovování zákazníků po telefonu

97
Q

Direct mail

A

Přímý marketing poštou

98
Q

Viral marketing

A

Virový marketing

99
Q

Product bundling

A

Balíčkování produktů

100
Q

Upselling

A

Nabízení dražší varianty produktu

101
Q

Cross-selling

A

Doporučování souvisejících produktů

102
Q

Loss leader

A

Produkt prodávaný se ztrátou ke zvýšení obratu

103
Q

Market penetration

A

Pronikání na trh

104
Q

Sales funnel

A

Prodejní trychtýř

105
Q

Customer journey

A

Zákaznická cesta

106
Q

Brand advocacy

A

Podpora značky zákazníky

107
Q

Customer churn

A

Odchod zákazníků

108
Q

Loyalty program

A

Věrnostní program

Angličtina (23 decks)

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