Unit 7: Memory Flashcards
Encoding
A memory code; how we gather information to form a memory.
Storage
Maintaining Memory.
Retrieval
Recovery of Memory.
Selective Attention
The ability to choose among the various available inputs.
Feature Extraction
Locating the outstanding characteristics of incoming information.
Change Blindness
Failing to notice a change in the environment because you’re focused on something else.
Inattentive Blindness
Failing to realize the existence of something in the environment because you’re focused on something else.
Shallow Processing (Structural Encoding)
Visual/Structural: Memorization via looks.
Intermediate Processing (Phonemic Encoding)
Phonemic: Memorization via sound.
Deep Processing (Semantic Encoding)
Semantic: Memorization via meaning.
Self-Referent Encoding
Processing information deemed important or relevant more deeply (Easier to recall).
Elaboration
Linking a stimulus to other information at time of encoding.
Visualization (Method of Loci)
Visualizing memories to help recall (ex: Memory Palace, Method of Loci [Attaching household objects to memories])
Dual Coding
The linkage of both visual & semantic to help recall a memory.
Motivation to Remember (MTR)
Enhances recall (ex. speech).
Sperling’s Study
Flashed letters in subjects’ peripherals & results showed that it created a visual afterimage for memory.
Iconic Memory
A very brief, pre-categorical, high capacity memory store.
Echoic Memory
Retaining auditory information.
Eidetic Imagery
Photographic Memory.
Phonological Loop
Reciting something to hold the information.
Executive Control
Deployment of attention (completing a process) to hold information.
Visuospatial Sketchpad
Hold & manipulate images in your memory.
Episodic Buffer
Temporary limited capacity store to put info together.
Chunking
Breaking down a large memory into smaller pieces that are bound together.
The Petersons’ Study
A study that demonstrated that Short Term Memory lasts for about 18 seconds without buffering.
George Miller’s “Magic Number”
Within Short Term Memory you can remember roughly 7 things on average, with a standard deviation of 2 (so the entire range is 5-9).
Serial Position Effect
The tendency to most effectively recall the first & last several items in a list.
Primacy Effect
Remembering the info at the beginning of a list.