Unit 5 - Social Psychology Flashcards
Social Psychology
scientific study of how a person’s behavior, thoughts, and feelings influence and are influenced by social groups
Social Influence
interactions provide opportunities for the presence of other people to directly or indirectly influence the behavior, feelings, and thoughts of each individual
Conformity
changing one’s own behavior to more closely match the actions of others
Soloman Asch Experiment
- experiment to see if person would pick same incorrect line as all other people in experiment
- participants conformed to group answer 1/3 of the time
- if participants knew there was at least one other person whose answer agreed with their own, the evidence of their own eyes won out over pressure to conform to the group
Conformity in Real-Life Examples
- collectivist cultures have greater effects of conformity
- cultural differences may only exist when face-to-face contact is part of task (disappears when Asch judgement task is in online format)
- gender differences are practically nonexistent unless situation involves behavior that isn’t private
- women tend to show more conformity in public situations when a public response is required
Normative Social Influence
the need to act in ways that we feel will let us be liked and accepted by others
Informational Social Influence
we take our cues for how to behave from other people when we are in a situation that isn’t clear/ambiguous
Social Norms
expected behavior in certain situations
Confederates
look like they’re subjects but they’re actually experimenters
Group Think
occurs when people within a group feel it is more important to maintain the groups cohesiveness than to consider the facts realistically
Symptoms of Group Think
- illusions of invulnerability/will always succeed
- group can do no wrong/is always correct
- group members tend to hold stereotyped views of those who disagree with group’s opinions; members think that those who oppose group have no worthwhile opinion
- exert pressure on individual members to conform to group opinion
- prevent those who disagree from speaking up
- censor themselves so that group’s mindset isn’t disturbed (don’t rock the boat mentality)
- self-appointed “mind guards” protect leader of group from contrary viewpoints
How to Minimize Group Think
- leaders should remain impartial
- entire group should seek opinions of people outside group
- voting should be done by secret ballot
- should be made clear that group members will be held responsible for decisions made by group
Group Polarization (Risky Shift Phenomenon)
tendency for members involved in a group discussion to take somewhat more extreme positions and suggest riskier actions when compared to individuals who have not participated in a group discussion (due to normative and informational social influence)
Social Facilitation
positive influence of others on performance; if a task is perceived as easy, presence of others improves performance (presence of others increases arousal just enough to improve performance)
Social Impairment
negative influence of others on performance; if task is perceived as hard, presence of others has negative effect on performance
Social Loafing
people who are lazy tend not to do as well when other people are also working on same task, but they can do quite well when working on their own (because easier to hide laziness when working in group since less likely that individual will be evaluated alone)
Deindividuation
- the lessening of their sense of personal identity and personal responsibility
- can result in lack of self-control when in group that isn’t as likely to occur if individual were acting alone
- people in a crowds feel anonymous/unidentified so they’re more likely to act impulsively as a result
Compliance
people change their behavior as a result of another person or a group asking or directing them to change (person/group asking for change in behavior typically doesn’t have any real authority/power to command change)
Obedience
behavior is changed as a result of authority
Foot-in-the-Door Technique
compliance with a smaller request is followed by a larger request; people are quite likely to comply because they already agreed to smaller request and want to behave consistently with previous response
Door-in-the-Face Technique
the larger request comes first, which is usually refused; this is followed by a second smaller and more reasonable request that often gets compliance
Lowball Technique
once a commitment is made, the cost (money, time, effort…) of that commitment is increased
Cult
any group of people with a particular religious or philosophical set of beliefs and identity (negative connotation)
Cult Techniques for Gaining Compliance
- love-bombing (shower recruits with affection/attention and claim to understand how they feel)
- isolate recruits from family who could change their minds
- teach members to stop questioning thoughts/criticisms which are seen as sins/undesirable
- use foot in door with small commitments then large commitments
Stanley Milgram Experiment
- experiment where learners faked doing a memory test and each time they got a question wrong the teacher had to shock them; the shock was fake but teacher was unaware; shock increased with every incorrect answer
- 65% teachers went to highest 450 voltage
- no personality trait that’s associated with obedience
- raised serious ethical questions
Compilation of Experiments
Asch - (Line Picking) Conformity Experiment
Festinger - (Turning Pegs and Lying) Cognitive Dissonance Experiment
Milgram - (Shocking) Obedience Experiment
Zimbardo - (Stanford Prison) Social Roles Experiment
No Scientist - (Robber’s Cave) Equal Status Contact Experiment
Attitude
tendency to respond positively or negatively toward a certain idea, person, object, or situation
- attitude can affect the way they behave toward those ideas, people, objects, situations and can include opinions, beliefs, biases
- attitudes influence the way people view these things BEFORE they’ve actually been exposed to them
- attitudes are learned through experiences and contact with others and through direct instruction from parents/teachers
- it’s possible to go into a new situation with one’s mind already made up
3 Components of Attitude
Affective (emotion) - the way a person feels towards the object, person, situation
Behavior (actions) - the actions a person takes in regard to the person, place, situation
Cognition (thoughts) - the way a person thinks about themselves, an object, a situation; can include beliefs and ideas about the focus of the attitude
Attitudes in Relation to Predicting Behavior
- attitudes are poor predictors of actual behavior (what people say and do are very different)
- stronger attitudes are more likely to predict behavior than weaker ones
- the more important the attitude appears, the more likely the behavior will match the attitude
Attitude Formation
direct contact - attitude is formed by direct contact with person, idea, situation, object that is focus of attitude
direct instruction - attitude is formed by direct instruction by individual
interaction with others - attitude is formed because person is around other people with that attitude
observational learning/vicarious conditioning - attitude is learned through observation of other people’s actions and reactions to objects, people, situations
Persuasion
the process by which one person tires to change the belief, opinion, position, course of action of another person through argument, pleading, explanation
Components of Persuasion
Source - communicator delivers message; strong tendency to give more weight to people who’re perceived as experts/seem trustworthy/are attractive/similar to person receiving message
Message - message should be clear/organized; more effective to present both sides of argument to audience who hasn’t committed to either side; messages directed at producing fear more effective if produce moderate fear and info about how to avoid fear-provoking consequences
Target Audience - characteristics of target audience are important in determining effectiveness of message
Medium - form in which person receives message
Elaboration Likelihood Model
it’s assumed that people either elaborate based on what they hear or they don’t elaborate at all and prefer to pay attention to surface characteristics of message
Central-Route Processing
people attend to content of message
Peripheral-Route Processing
style of information that relies on peripheral cues (cues outside of message content)
Cognitive Dissonance
uncomfortable feeling due to an action that clashes with your beliefs/ideals