Unit 1 AC3.1 Plan a campaign for change Flashcards
Aims
Aims are long-term or overall goals.
These need to state what you want to be the outcome of this campaign.
Objectives
Objectives are the short-term goals of your campaign. They must be SMART:
Specific – Be detailed about what you want to do
Measurable – Provide a statistical target you hope to achieve
Achievable – Ensure you can actually achieve the objective you have set
Realistic – Don’t be too ambitious
Time – Provide a timeframe for your objective(s)
Justification
Explain why you have selected the crime in the campaign. It can include both personal and more objective reasoning. Make sure you comment on matters such as:
- Your connection to this crime,
- Details of lack of awareness,
- Statistics about this crime,
- Information concerning how this crime might have changed.
Target Audience
A target audience is a particular group at which the campaign is aimed.
Think carefully about who might be affected by the crime you have chosen.
Methods and Materials
Think about the methods and materials you will use in order for this campaign to be successful.
Think about methods in which you can raise awareness for your campaign such as television adverts, merchandise, radio adverts, events etc.
Also think about materials such as leaflets, posters and social media posts which will also increase awareness of your campaign.
Finances
Once you have decided on your methods, then you must consider how much capital this campaign might cost.
This will help you justify the methods – i.e. price up the merchandise, the cost of printing posters etc. Will you make a profit? Think about how much money you will need to initiate your campaign.
Timescales
When planning a campaign, you need to consider the following:
- Research time needed
- Design of materials for use with the campaign
- Creation of the materials
- Implementation of the campaign e.g. delivery and training.
Resources Needed
Think about the resources needed to plan your campaign – are there resources that without which you cannot fully ensure your campaign is successful?
Aims and objectives of your campaign
Aims and Objectives of your campaign - What are the short- and long-term goals of your campaign?
Target Audience
Target Audience - Who is the target audience for your campaign?
Materials to be used
Materials to be used - What materials will enable you to create a successful campaign?
Timescales
Timescales - Is your campaign realistic in terms of timescales?
Justification and choice of campaign
Justification and choice of campaign - Why have you chosen to focus your campaign on this particular aspect of crime?
Materials to be used
Methods to be used - What methods will be used in the construction of your campaign in order for it to be successful?
Finances
Finances - How will your campaign be financed?
