Unheaslthy = Tasty Intuition

Question 1

Hypotheses

Answer 1

I - perceiving of food as healthy leads to lower inferred tastiness

II - lower inferred tastiness through healthy perceived foods leads to lower actual enjoyment

III - Presence of a salient enjoyment goal leads people to choose the less healthy option.

IV - All effects hold for both people that belief in it and those who do not, but is stronger for those who belief it.

Question 2

Results

Answer 2

• All hypotheses confirmed
• people overconsumption unhealthy foods because of taste assumption
• US study -> huge problem of obesity in the US
• Limiting consumption volume of foods
• reformulating unhealthy food (water for fat)
• Education of consumers