Placebo Effects

Question 1

Framework

Answer 1

Salient beliefs (intrinsic & extrinsic aspects) influence subjective outcomes (placebo effect) mediated through expectancies

• > based on expectancy theory -> beliefs about something active expectations
• > brand name linked to quality (positive effect)
• > price related to quality (you get what you pay for)
• > positive influence of strong ads on placebo effect

Question 2

Desirable vs. undesirable placebo effect

Answer 2

Desirable = positive effect of advertisement

Undesirable = negative effect of cheap price linked to lower quality