Conspicuous Consumption Of Time

Question 1

Framework

Answer 1

busyness and lack of leisure time leads to perceived higher social status, mediated by human capital & in demand and scare.
Belief in social mobility moderates the effect, as well as cultural differences

Question 2

Implications

Answer 2

• brands/products linked to higher status by using link to time saving
• appealing to consumers lack of time as form of flattery
• difference between US & Europe (other countries)