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Consumer Psychology > Tools Of Choice Architecture - Johnson > Flashcards

Tools Of Choice Architecture - Johnson Flashcards

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1
Q

Two categories of tools

A

I - structuring the choice task

II - describing the choice options

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2
Q

Structuring the choice task

A

I - define the number of alternatives

II - technology as decision aids

III - default -> anchoring, reference point

IV - choice over time -> immediate vs. delayed rewards

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3
Q

Describing choice options

A

I - portioning into groups & categories

II - focus on different attributes, reducing number of attributes, simplify,

III - increasing comparability & evaluability of attributes

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Consumer Psychology (20 decks)

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