Influence Of Credit Card Payments

Question 1

Framework

Answer 1

Mode of payment influences impulsive purchasing (unhealthy items)
- pain of payment mediates the effect
=> less pain for credit card & debit card payment

Question 2

Moderating influences

Answer 2

• shoppers on weekends are less likely to buy impulsive (based on shopping lists)
• tightwads experience higher pain of payment => stronger effect of impulse control for cash payments
• spendthrifts experience less pain => no significant difference between cash & credit card payment