Influence Of Body Type On Food Choices

Question 1

Main Findings

Answer 1

• social influence on food consumption
• people eat more when other people do so as well
• moderated by body type of other -> when other is thin bigger portion compared to other obese -> smaller portion
• anchoring & adjustment process

Question 2

Moderating factors

Answer 2

ASE -> appearance self-esteem
- low ASE leads to a stronger effect, high ASE no significant difference between thin & fat companion

Cognitive load influences the effect of ASE

• > low cognitive load -> ASE works -> rely on descriptive norms (“what most others do”)
• > high cognitive load -> ASE has no influence -> rely on injunctive norms (“ what one should do”)