Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Consumer Psychology > Affect & Cognition In Decision Making - Shiv, Fedorikhin > Flashcards

Affect & Cognition In Decision Making - Shiv, Fedorikhin Flashcards

1
Q

Results of experiments

A

I - System I/affect decision when availability of processing resources was low -> choice of affective offer (cake)

II - System II / cognitive decision when availability of processing resources was high -> choice of cognitive offer (fruit salad)

  • moderated by presentation mode -> real presentation strengthens affective decisions
  • moderated by consumer characteristics -> impulsivity
How well did you know this?
1
Not at all
2
3
4
5
Perfectly

Consumer Psychology (20 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions