Effect Of Touch On Perceived Ownership

Question 1

Findings

Answer 1

• touch leads to increased perceived ownership
• when touch is unavailable, ownership imagery leads to increased perceived ownership as well
• sensory feedback influences valuation of object
  => positive feedback = ownership + high valuation
  => negative feedback = ownership but low valuation

Question 2

Implications

Answer 2

• product presentation in stores = Apple
• free trials periods
• online retailers may provide ownership imagery among potential buyers
• higher valuation through perceived ownership