U2 AOS 1 - Heuristics Flashcards
1
Q
Heuristics
A
information-processing strategies or ‘mental shortcuts’ that enable individuals to form judgements, make decisions, and solve problems quickly and efficiently.
2
Q
Availability Heuristics
A
involves making a judgment based on how easy or difficult it is to bring specific examples to mind.
3
Q
Representativeness
heuristic
A
involves categorising an person, object, event or anything else by judging how closely it matches our idea of a typical member of the category.
4
Q
Affect heuristic
A
involves making a judgment that is influenced by the emotion being experienced at the time.
