Trends Lesson 1

Question 1

is a ‘‘recurrent phenomena that takes place overtime and gives rise to speculation on the future.’’

it is a collage of present circumstances that extend current patterns in to the future.

Answer 1

Trend

Question 2

is basically a pattern or a conceptualized idea that has prospect of providing or having a continuing influence for a longer period

Answer 2

Trend

Question 3

is an intense but short-lived fashion. It is widely shared enthusiasm for something, especially one that is short-lived.

Answer 3

Fad

Question 4

is different from a trend in that it is always has a definite beginning and end. A trend, on the other hand, evolves and changes as it continues to grow

Answer 4

Fad

Question 5

is “an examination of these phenomena and speculation on the likely impact they will have in the future.

It grants societies “future vision” allowing populations to be proactive in response to future events.

Answer 5

Trend Analysis

Question 6

A short-lived idea or temporary event that is usually called as a “flash in the pan” because the popularity and reception of consumers for this idea fades away easily over short period of time.

Answer 6

Fad

Question 7

Process of identifying a trend

Answer 7

1. Fringe Stage
2. Trendy
3. Mainstream
4. Fad 2. Classic
5. Microtrends

Question 8

In this stage, an innovative idea, whether in the form a new product, service, or in other form, develops into the market or become known to the trendiest consumers

Answer 8

Fringe Stage

Question 9

In this stage, consumer and public awareness of the trend grows as the early adopters participate together with the innovators to increase the perceptibility of the trend.

Answer 9

Trendy

Question 10

During this stage, the “conservative consumers” join the trend, the idea’s popularity and acceptance continues to increase, and the corporations and company brands exploit the growing demand for that idea.

Answer 10

Mainstream

Question 11

happens when there is a recent development in the trend or a reinvention which leads to the fringe stage of trend.

Answer 11

A trend fragmentation or microtrend

Question 12

elements and characteristics of a trend

Answer 12

1. Duration
2. Acceptability
3. Cultural Basis
4. Transitory increase or decrease

Question 13

Differentiate Trend from a Fad

Answer 13

1. Duration of time
2. Number of industries affected
3. industries acceptance
4. Consumer adoption and perception of overall quality
5. Reason for rise
6. Incubation period and life span
7. Scope
8. Cultural Roots

Question 14

A fad product enjoys few months of unexpected popularity but disappears just s quickly as it appears. The lifespan of most fads is notoriously short, but if a fad item becomes a trend, it can remain popular for decades.

Answer 14

Duration of time

Question 15

A fad often appears in a single industry and rarely crosses over into others.

Answer 15

Number of industries affected

Question 16

Smaller companies often have the flexibility necessary to promote a faddish item, while larger companies tend to wait until the initial smoke clears and a trend can be determined.

Answer 16

Industries acceptance

Question 17

Fad items are rarely expected to stand for a longer period, but trends tend to survive the decade in which they were created. This can be attributed to the overall quality of the trend introduced.

Answer 17

Consumer adoption and perception of overall quality

Question 18

Trends generally have identifiable and explainable increases caused by the consumers’ needs and in consonance with another consumer lifestyle trends. Fads are determined by an emotional need to purchase, based on publicity, and fervent product opinions.

Answer 18

Reason for rise

Question 19

Trends develop slowly while fads increase, decrease, and eventually die out quickly. Trends have long stayed power.

Answer 19

Incubation period and life span

Question 20

A trend usually includes several brands or products that are applicable to diverse consumer segments, while a fad normally includes only a single brand or product and has limited appeal outside of one narrow consumer segment.

Answer 20

Scope

Question 21

Trends do not cross-cultural borders as easily as fad do. Trends have cultural attachments to the society in which it is introduced. If fad has no cultural connection with the people, its popularity and acceptability is short-lived

Answer 21

Cultural Roots