Topic 29 - Business uses of online services

Question 1

What do businesses use?

Answer 1

Some of the business uses of online services are collective working, the collection of transactional data and targeted marketing

Question 2

What does cloud computing allow people to do?
(Collaborative working online)

Answer 2

Online services such as cloud computing
and VOIP allow people to collaborate on projects over the internet

Question 3

What are the 4 advantages of Online services?
(Collaborative working online)

Answer 3

• Users in different locations can work on the same projects
• Users do not need to travel to work together, saving money, time and the environment
• Users can work on the same document instead of on different versions
• Users can use shared workspaces even through geographically separate

Question 4

Why is version control important?
(Version control)

Answer 4

Version control is important because it means a user knows which is the most up-to-date document to use. It is especially important when using collaborative working

Question 5

What 2 things is version control can be managed by?
(Version control)

Answer 5

• Locking the file and making it ‘read only’ while one user is viewing or editing it
• Using software that allocates version numbers and dates of editing

Question 6

What happens when people are working together?
(Version control)

Answer 6

When people are working together, using the same documents, it is important to know you are using the most up-to-date version of a file or folder

Question 7

What businesses collect?
(Transactional data)

Answer 7

• Businesses collect data from transactions made by their customers

Question 8

What is an example of online transactions?
(Transactional data)

Answer 8

Examples of online transactions are purchases from retail sites and use of banking services

Question 9

What do Loyalty cards allow?
(Transactional data)

Answer 9

Loyalty cards allow collection of data from purchases made in store as well as online

Question 10

What are cookies used for?
(Transactional data)

Answer 10

Cookies are used to track browsing habits and target advertising

Question 11

What are the 3 things that transactional data can be used for?
(Uses of transactional data)

Answer 11

• Ensure specific marketing
• Analyse trends so that there is enough stock available to meet forecasts
• Plan the workforce (particularly for service industries)

Question 12

What 3 things are used for targeted marketing?
(Uses of transactional data)

Answer 12

• This is used to target specific demographics, such as a particular age, gender or shared interest groups
• It uses ‘like’ to tailor marketing
• It is relevant to recent search or browsing activity

Question 13

Why can Businesses use targeted marketing?

Answer 13

Businesses can use targeted marketing to reach very specific groups or even individuals