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Consumer Studies > Topic 2- Clothing > Flashcards

Topic 2- Clothing Flashcards

1
Q

What is fashion?

A

a style of clothing accepted and worn by a specific group of people in a specific place at a specific time

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2
Q

How are we exposed to fashion?

A

advertising, music, videos, films

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3
Q

What is a fashion style?

A

differences or additions distinguishing similar products from one another

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4
Q

What is a fashion trend?

A

the general direction that a fashion style takes

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5
Q

Comtemporary fashion

A

-standard fashion
-styles currently accepted and worn by many people
-mass produced
-sold in chain stores
-affordable
remain in fashion for +/- 2-3 years

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6
Q

High Fashion

A
  • unique, exclusive styles created by fashion designers

- very expensive due to limited number made and outstanding quality of textiles used

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7
Q

What is a fashion fad?

A
  • rapidly accepted and worn by small group
  • suddenly become popular, disappear quickly
  • last (usually) only one season
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8
Q

Classic syle

A
  • also called timeless fashion
  • remain in fashion due to simplicity and good quality
  • good investment as they remain popular for a long time
  • eg, denim jeans, tailored suits, cardigans
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9
Q

What is a fashion cycle?

A

life cycle of a style or fashion trend

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10
Q

The 5 stages of the fashion cycle

A
  1. ) Introduction: the fashion is accepted or rejected
  2. ) Rise: more people accept it, popularity increases
  3. ) Peak: fashion reaches the height of its popularity, many people wear it
  4. ) Decline: boredom sets in, popularity decreases
  5. ) Obsolescence: old fashion dies out, new fashion has already been established
    - the rise of one fashion wave overlaps the decline of the previous one
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11
Q

Retrospective fashions

A

clothes that imitate styles of previous eras

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12
Q

What is a fashion revival?

A
  • designers look at clothing from previous periods for inspiration
  • reinterpretation of a previous fashion with a modern slant
  • styles are always adapted to meet needs of current period
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13
Q

Why does fashion change?

A

consumers get bored quickly and want something new

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14
Q

Factors influencing fashion

A
  1. ) Economic factors
  2. ) Social factors
  3. ) Technological factors
  4. ) Political and legal factors
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15
Q

Economic factors influencing fashion

A
  • recessions,
  • depressions,
  • inflation,
  • wealth,
  • poverty
  • (more money = more clothes)
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16
Q

Social factors influencing fashion

A
  • consumers like to imitate famous and influential personalities,
  • some market segments insist on different fashions,
  • geographical living patterns,
  • culture
17
Q

Technological factors influencing fashion

A
  • development of synthetic fibres and improvement of fabric properties
  • machines do most of the work in the clothing manufacturing industry
  • new production methods and machinery (mass products = cheaper to purchase)
  • mass media results in increased demand for fashion (marketing strategies)
18
Q

Political and legal factors influencing fashion

A
  • in some Middle Eastern countries women may only wear certain clothing in public
  • countries with good trade relations with other countries are exposed to more fashion influences
19
Q

The role of appearance in the workplace

A
  • should create a neat, professional and competent image

- should portray you as confident and ready and able to deliver good work

20
Q

What is a dress code?

A

a policy or set of rules specifying what type of clothes must be worn by employees

21
Q

Purpose of a dress code?

A

to ensure all employees fit in and feel part of the company

22
Q

How to create a professional appearance?

A

Clothes should:

  • be clean, neat, wrinkle-free
  • fit well
  • not be provocative
  • not be offensive to others
  • project positive messages about you
23
Q

Advantages of corporate wear

A
  1. staff members are easily identified
  2. there is less stress about what to wear
  3. it may be cheaper than buying work clothes
  4. a basic standard for appearance is created
  5. projects the image of the company
24
Q

Purchasing guidelines

A

Choose clothes:

  1. in basic colours that reflect quality
  2. that fit well and feel comfortable
  3. that complement your figure
  4. that you can mix and match easily (consider colours, textiles, accessories)
  5. that are easy to carer for
  6. that you can afford
  7. that you know you WILL wear
25
Q

Factor influencing colours and fabrics?

A

seasons

26
Q

Factor influencing how much you can spend?

A

budget

27
Q

Conceal problem areas by using?

A

dark colours

28
Q

Steps in planning a basic wardrobe

A
  1. ) Determine your needs (by evaluating your lifestyle)
  2. ) Evaluate your existing wardrobe- keep what you wear, get rid of what you don’t wear
  3. ) Examine your available resources- your budget will determine what clothes you can buy
  4. ) Make a shopping list (to avoid impulse buying)
29
Q

Definition of eco-fashion?

A

a ‘green fashion’ that takes the environment and working conditions of the people in the fashion industry as well as the health of consumers into account

30
Q

What are eco-fashions?

A

Eco-fashions:
1. use organic raw materials and no harmful chemical colourants
2. are often made from recycled or reused textiles
are durable for longer use
3. make use of fair trade practices during the production process

31
Q

What are fair trade practices?

A
  • people work under good, safe conditions and are paid fairly
  • there is no child labour involved
32
Q

What are sustainable textiles?

A 
renewable resources (plants) 
that require little water are 
cultivated and manufactured in eco-friendly or environmentally friendly ways 
with little or no use of chemicals
can be organic or non-organic
33
Q

What are organic textiles?

A
  • no harmful pesticides or weedkillers used during cultivation
  • no bleaching or chemical colourants used during manufacturing
  • natural dyes are used to avoid harmful toxins
  • eg. organic cotton
34
Q

What are non-organic textiles?

A
  • manufactured from crops that can be planted and replanted without damaging soil
  • few chemicals are used during cultivation
  • eg. bamboo fabrics, hemp, silk
35
Q

How to reduce a carbon footprint?

A
  1. buy clothes made from sustainable textiles
  2. buy locally manufactured clothing (transportation reduced)
  3. buy clothes made from locally manufactured textiles
  4. recycle and reuse clothes and textiles
36
Q

What is a brand name/ trademark?

A
  • a symbol, word or image that is used to identify a product and distinguish goods manufactured or sold by others
  • may only be used by the manufacturer or retailer
37
Q

What is piracy?

A
  • illegal use of registered brand names or trademarks and logos
  • imitation of labels, packaging or presentation of a product
38
Q

Consequences of trademark piracy?

A
  1. manufacturers lose money
  2. negative effect on reputation and image of trademark
  3. consumers buy cheaper counterfeits, harming retailers selling legal products
  4. leads to loss of employment opportunities
  5. countries don’t receive income tax on these products,- negatively affects economy

Consumer Studies (14 decks)

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