Topic 2- Clothing

Question 1

What is fashion?

Answer 1

a style of clothing accepted and worn by a specific group of people in a specific place at a specific time

Question 2

How are we exposed to fashion?

Answer 2

advertising, music, videos, films

Question 3

What is a fashion style?

Answer 3

differences or additions distinguishing similar products from one another

Question 4

What is a fashion trend?

Answer 4

the general direction that a fashion style takes

Question 5

Comtemporary fashion

Answer 5

-standard fashion
-styles currently accepted and worn by many people
-mass produced
-sold in chain stores
-affordable
remain in fashion for +/- 2-3 years

Question 6

High Fashion

Answer 6

• unique, exclusive styles created by fashion designers

- very expensive due to limited number made and outstanding quality of textiles used

Question 7

What is a fashion fad?

Answer 7

• rapidly accepted and worn by small group
• suddenly become popular, disappear quickly
• last (usually) only one season

Question 8

Classic syle

Answer 8

• also called timeless fashion
• remain in fashion due to simplicity and good quality
• good investment as they remain popular for a long time
• eg, denim jeans, tailored suits, cardigans

Question 9

What is a fashion cycle?

Answer 9

life cycle of a style or fashion trend

Question 10

The 5 stages of the fashion cycle

Answer 10

1. ) Introduction: the fashion is accepted or rejected
2. ) Rise: more people accept it, popularity increases
3. ) Peak: fashion reaches the height of its popularity, many people wear it
4. ) Decline: boredom sets in, popularity decreases
5. ) Obsolescence: old fashion dies out, new fashion has already been established
   - the rise of one fashion wave overlaps the decline of the previous one

Question 11

Retrospective fashions

Answer 11

clothes that imitate styles of previous eras

Question 12

What is a fashion revival?

Answer 12

• designers look at clothing from previous periods for inspiration
• reinterpretation of a previous fashion with a modern slant
• styles are always adapted to meet needs of current period

Question 13

Why does fashion change?

Answer 13

consumers get bored quickly and want something new

Question 14

Factors influencing fashion

Answer 14

1. ) Economic factors
2. ) Social factors
3. ) Technological factors
4. ) Political and legal factors

Question 15

Economic factors influencing fashion

Answer 15

• recessions,
• depressions,
• inflation,
• wealth,
• poverty
• (more money = more clothes)

Question 16

Social factors influencing fashion

Answer 16

• consumers like to imitate famous and influential personalities,
• some market segments insist on different fashions,
• geographical living patterns,
• culture

Question 17

Technological factors influencing fashion

Answer 17

• development of synthetic fibres and improvement of fabric properties
• machines do most of the work in the clothing manufacturing industry
• new production methods and machinery (mass products = cheaper to purchase)
• mass media results in increased demand for fashion (marketing strategies)

Question 18

Political and legal factors influencing fashion

Answer 18

• in some Middle Eastern countries women may only wear certain clothing in public
• countries with good trade relations with other countries are exposed to more fashion influences

Question 19

The role of appearance in the workplace

Answer 19

• should create a neat, professional and competent image

- should portray you as confident and ready and able to deliver good work

Question 20

What is a dress code?

Answer 20

a policy or set of rules specifying what type of clothes must be worn by employees

Question 21

Purpose of a dress code?

Answer 21

to ensure all employees fit in and feel part of the company

Question 22

How to create a professional appearance?

Answer 22

Clothes should:

• be clean, neat, wrinkle-free
• fit well
• not be provocative
• not be offensive to others
• project positive messages about you

Question 23

Advantages of corporate wear

Answer 23

1. staff members are easily identified
2. there is less stress about what to wear
3. it may be cheaper than buying work clothes
4. a basic standard for appearance is created
5. projects the image of the company

Question 24

Purchasing guidelines

Answer 24

Choose clothes:

1. in basic colours that reflect quality
2. that fit well and feel comfortable
3. that complement your figure
4. that you can mix and match easily (consider colours, textiles, accessories)
5. that are easy to carer for
6. that you can afford
7. that you know you WILL wear

Question 25

Factor influencing colours and fabrics?

Answer 25

seasons

Question 26

Factor influencing how much you can spend?

Answer 26

budget

Question 27

Conceal problem areas by using?

Answer 27

dark colours

Question 28

Steps in planning a basic wardrobe

Answer 28

1. ) Determine your needs (by evaluating your lifestyle) 2. ) Evaluate your existing wardrobe- keep what you wear, get rid of what you don't wear 3. ) Examine your available resources- your budget will determine what clothes you can buy 4. ) Make a shopping list (to avoid impulse buying)

Question 29

Definition of eco-fashion?

Answer 29

a 'green fashion' that takes the environment and working conditions of the people in the fashion industry as well as the health of consumers into account

Question 30

What are eco-fashions?

Answer 30

Eco-fashions: 1. use organic raw materials and no harmful chemical colourants 2. are often made from recycled or reused textiles are durable for longer use 3. make use of fair trade practices during the production process

Question 31

What are fair trade practices?

Answer 31

- people work under good, safe conditions and are paid fairly - there is no child labour involved

Question 32

What are sustainable textiles?

Answer 32

``` renewable resources (plants) that require little water are cultivated and manufactured in eco-friendly or environmentally friendly ways with little or no use of chemicals can be organic or non-organic ```

Question 33

What are organic textiles?

Answer 33

- no harmful pesticides or weedkillers used during cultivation - no bleaching or chemical colourants used during manufacturing - natural dyes are used to avoid harmful toxins - eg. organic cotton

Question 34

What are non-organic textiles?

Answer 34

- manufactured from crops that can be planted and replanted without damaging soil - few chemicals are used during cultivation - eg. bamboo fabrics, hemp, silk

Question 35

How to reduce a carbon footprint?

Answer 35

1. buy clothes made from sustainable textiles 2. buy locally manufactured clothing (transportation reduced) 3. buy clothes made from locally manufactured textiles 4. recycle and reuse clothes and textiles

Question 36

What is a brand name/ trademark?

Answer 36

- a symbol, word or image that is used to identify a product and distinguish goods manufactured or sold by others - may only be used by the manufacturer or retailer

Question 37

What is piracy?

Answer 37

- illegal use of registered brand names or trademarks and logos - imitation of labels, packaging or presentation of a product

Question 38

Consequences of trademark piracy?

Answer 38

1. manufacturers lose money 2. negative effect on reputation and image of trademark 3. consumers buy cheaper counterfeits, harming retailers selling legal products 4. leads to loss of employment opportunities 5. countries don't receive income tax on these products,- negatively affects economy