Tokaj BUSINESS Flashcards
1
Q
What % of production is Aszu and dry wine. What makes up the remainder?
A
10% Aszu wines
20% dry wines
Remainder is cheap, semi-sweet wines for home and Eastern European market
2
Q
Assess the extent to which Tokaj production could grow in the future. (+3, -2)
A
+ Export growth potential in new markets
40% exported → China, France, UK, US
+ Only half of potential vineyard area planted
+ Growth of dry styles
- Obscure language and labelling terms
- Large proportion of production is cheap, poor quality
3
Q
What is the average size of land holdings, who is the most significant producer?
A
Average holding is 1-2ha → grapes sold to large producers
Grand Tokaj - state-owned - produced 35% of wine
