China BUSINESS Flashcards
1
Q
Describe changes in the market for wine in China (4).
A
5th largest market in world
Rapid growing middle-class driving growth
Per capita consumption remains low
Prem wine growth slowed by official crackdown on gift-giving
2
Q
Outline the structure of production in China.
Where is most Chinese wine sold?
A
- 3 large companies including state-owned Great Wall
- Difficult to mass-produce wine so rely on blending with imported wine
- Some small wineries have int’l rep e.g. Ao Yun
- Almost all consumed domestically
→ online sales
→ in-person via retail + hospo strong → no restric on when alcohol can be sold
