South of France BUSINESS

Question 1

Outline trends in production and exports in the Languedoc (5)

Answer 1

Rose - production up 35% 2010-7

Exports - up 15% 2011-16

Large focus on mid-priced wines made with blends of traditional varieties under named appellation - growers leaving co-ops

Investment from elsewhere in France - old vines, cheap land, variety of growing environments

Premium - super-premium producers e.g. Domaine de la Grange des Pères, Mas de Daumas Gassac

Question 2

How has the Languedoc used regional bodies to promote the region?

Answer 2

Sud de France - promotes wine, food and tourism

ViniSud wine fair - export market

Question 3

Name some notable producers from Roussillon

Answer 3

Thunevin-Calvet

Domaine de Bila-Haut

Gauby

Clos des Fees

Le Soula

Question 4

Where is Roussillon wine sold?

Answer 4

80 domestic

20 export - China, Belgium, Germany

Question 5

Where is Provence wine sold and outline any recent trends

How is Provence wine marketed?

Outline production structure

Answer 5

65 domestic - mostly supermarkets, lots of cellar door

35 - US by far the largest, UK next. Exports have grown in value by 1000% since 2000

Riviera lifestyle and celeb-promoted wine estates e.g. Miraval

Negociants = 50% of production (Chateau d’Esclans and Whispering Angel), large co-ops also very important