Portugal BUSINESS Flashcards
How has Portugal’s turbulent history influenced its wine industry today?
- Alliance with England → long trad relationship
- Civil War + Phylloxera
- Salazar’s → prioritised co-ops + bulk → tarnished reputation
- EU adittion in 80’s → increase comp for co-ops, capital for new winemakers, improv in viti + vini and better q.
To what extent has Portugal been successful in exporting its wines? What opportunities exist to promote its wines further? (3)
Fairly successful - growth in volume + value for unfortified wine
- successful brands e.g. Mateurs + Lancers rosé
- Strong soft brands e.g. Vinho Verde
- Historical ties with UK →largest export market
Opportunities
- Improved q due to investment and increased viti/vini integration
- Wines of Portugal Trade body est. 2010
- Increased tourism
Describe the production structure of Vinho Verde.
Very fragmented - average holding SMALL
→ co-ops and negociants dominate
Where is VV sold?
35% exported with German, US, Brazil, France top
Outline trends in the production of unfortified Douro wine. Who produces inexpensive and premium wine?
Significant growth 40% of production by vol
Inexp → co-ops
Premium via Port houses e.g. Niepoort
Why is the cost of grapes for unfortified wines lower than for fortified wines?
Prices determined by market for Douro DOC
port grapes regulated by beneficio system
How is the production structure of Dao evolving? (2)
small growers - 90% less than 0.5ha
dominated co-op Sogrape
Change in legislation forced by EU has enabled the growth of quality-focused merchants and estates
Which regions in Portugal have the best potential for export growth?
Douro 30% exported, well-established brands and distribution channels
Dao 20% exported, increase in HQ production and distinctive grape Encruzado
Which regions in Portugal have the best potential for export growth?
Douro 30% exported, well-established brands and distribution channels
Dao 20% exported, increase in HQ production and distinctive grape Encruzado
Why do producers like Luis Pato / Filipa Pato label their wines as VR despite making wine eligible for the Baiarrada DOC?
They objected to the inclusion of int’l varieties so label as Beira Atalntico VR
How important is the Alentejo to Portugese wine sales and exports?
Is production growing or shrinking?
Largest region for sales 40% domestic, 20% exports
Rising
Why is Alentejo suited to the production of high vol wine?
What else has helped the region grow?
Flat topography + plains → mechanisation
High sunshine + dry summer → reliable ripening, low disease pressure
Proximity to Lisbon(tourism) + other food products
