Greece BUSINESS

Question 1

Describe the production structure in Greece.

Answer 1

Dominated by small growers and winemakers(growing) + small number of larger co-ops and companies (usally low q)

Question 2

To where has Greece traditionally exported and why has that been changing?

What factors have been supporting these changes? (4)

Answer 2

13% exported to e.g Germany, mainly inexp

New, quality focussed export → US, Canada, Australia, UK

1. Improved q. driven by small producers
2. Weak currency
3. Export body ‘Wines of Greece’ - educating trade and consumers
4. Movement to Latin alphabet on labels