Beaujolais Business Flashcards
1
Q
Describe the structure of Beaujolais
A
10ha
Most growers sell to co-op (25% of sales) or negociants
2
Q
Japs Lovers
Where is most Beaujolais sold?
A
60 domestic / 40 export
Domestic: most via direct and specialist wine shops
Export: Japan (loves Nouveau), USA, UK (Villages and cru)
3
Q
Outline trends in Beaujolais sales since the 1950s (3)
A
Beaujolais Nouveau - promoted by George Duboeuf since 1964 –> new markets and better awareness of region
Crus - attention from high involvement wine consumers and prices have risen
More demand as cost of Burgundy red has risen
4
Q
How much Beaujolais by volume is Nouveau?
A
~1/4
