Canada BUSINESS Flashcards
1
Q
Why did the area under vine in the Okanagan fall by 2/3 in the 1980s?
A
Radical vine pull scheme on hybrids to raise Q
2
Q
Assess the strengths and weaknesses of Canadian wine production.
A
Strengths
- Large domestic market
- Well-equipped skilled wineries
- Provincial monopolies create simple route to market
- Q focus due to high % of estate production
- Wine tourism
Weaknesses
- Complex alcohol laws prevent shipping across provincial lines and many prevent DTC sales
- Limited scope to expand vine → N regions 2 cold
- Vintage variation due to marginal climate
