Theorist A2 Media Flashcards
Understand overview of key theorists
What theorist discusses sign and semantics.
What does he say?
Semiotics
Roland Barthes
· the idea that texts communicate their
·the idea that signs can function at the
level of denotation,
which involves the ‘literal’ meaning of the sign, and the connotation, which involves the meanings associated with the sign
·
What was Levi Strausses academic theory
Most texts can be considered as simple conflicts - binary opposites which drive the narrative forward and position the audience to support a particular ideological standpoint.
What did Jean Baudrillards
say about post modernism
The idea that in a postmodern culture the boundaries between the “real” world and the media have collapsed and that it is no longer possible to distinguish between reality and simulation.
The idea that in a postmodern age of simulcra we are immersed in a world of images which no longer refer to anything “real”.
The idea that media images have come to seem more “real” than the reality they supposedly represent.ie hyper-reality.
Discuss what David Gauntlett said about
Media Identity
What did Albert Bandura
say about media Effects?
What was Levi Strausses Theory in detail
- discuss the savage mind
Claude Levi-Strauss
ILevi-Strauss concept of structuralism was focused on search for universal laws of human mind.
The scholar asserted that there must exist some mental structure on the basis of all universal mental thought processes, and focused attention on the idea that mental thought processes are genetic.
From his studies of myths, kinship systems, customs and oral traditions, Levi-Strauss discovered the opposition of the human mental structure he called a binary opposition, a psychic state present in all societies (savage/civilized, culture/nature, death/life, to mention a few).This interpretation allowed the scholar to gain better understanding of the culture and mind.
What was Stuart Hall Theory
about Representation
What was Stuart Halls theory
about Audience reception
What did Paul Gilroy say
about Ethnicity and the Media
What did Clay Shirky
say about audiences?
What did Steve Neale
say about Genre Theory
What did David Hesmondhalgh
say about media institutions?
What does Judith Butler mean
when she uses the words “Fluidity of Gender”
and “Queer Theory”.
What does Henry Jenkins
say about Fan theory
What is
Todorovs theory
\What did Livingstone and Lunt
say about regulation
What did Bell Hook say
about Feminism
What did Curran and Seaton say
about what motivates
media companies
What did Lisbet VanZoonen
say about Femenism
What did George Gerbner say
about Representation and
how people cultivate views?
What is meant by Queer theory
This is a theory by Judith Butler. Negative representations in our society on homosexuality. Queer theory suggests that the use of positive representations in mainstream media eg press / tv which when combined with the use of humour/parady may CHANGE those negative representations to positive or at least nuetral representations. eg a person who is homophobic may change his viewpoint on gay people if he sees and enjoys a text where gay people can conform to his ideological beliefs. eg will & grace or Graham Norton -
The implications of this are widespread eg we could apply this to racism / sexism / veganism [well maybe were going too far now]
What is Curran & Seatons Theory
The media is owned and controlled by a small number of companies who are driven by profit and power.
Who was the theorist who
discussed
Postmodernism and what did he say?
Which theorist is used to discuss
Genre theory and what did he say?
What are the 5 stages of todorov please?
There are five stages the narrative can progress through:
1. A state of equilibrium (All is as it should be.)
2. A disruption of that order by an event.
3. A recognition that the disorder has occurred.
4. An attempt to repair the damage of the disruption.
5. A return or restoration of a NEW equilibrium
What does Curran & Seaton say about
the internet
/ convergence
and regulation?
What key words can you associate with
POSTMODERNISM
WHAT DOES HYPEREALITY MEAN?
WHAT DOES PARODY AND PASTICHE MEAN?
WHAT IS MEANT BY HYBRIDITY & ECLECTICISM?
WHAT IS QUEER THEORY IN RELATION TO IDENTITY?
IN RELATION TO POSTMODERNISM WHAT IS REFLEXIVITY
WHAT IS BRICOLAGE
